IS SHAKLEE A GOOD MARKETING PROGRAM OR BAD?

Are you a Shaklee distributor or looking at Shaklee?  Here is the information you are looking for to grow your business or to get started.

Shaklee is one of the oldest network marketing company around today and probably one of the most well known for vitamins. Shaklee shares it’s business with other well known multi-level companies such as Amway, Herbalife, Watkins, Mary Kay and a host of other MLM companies.  But Shaklee grew to become one of the most recognized and successful of all the network-marketing companies with their vitamins.

Shaklee’s History

Dr. Forrest C. Shaklee, a San Francisco chiropractor, created “Shaklee’s Vitalized Minerals” in 1915 before the concept of vitamins was fully understood. In 1956, Dr. Shaklee founded the Shaklee Corporation with his two sons to manufacture nutritional supplements Shaklee chose the relatively unknown multi-level marketing business model to market his product Starting in 1960, Dr. Shaklee began marketing organic biodegradable cleaning produced. He continually emphasized “natural” and “environmentally friendly” in his marketing messages, ideas which were not common at the time.

Shaklee’s Growing Pains

Shaklee Corporation was a public traded company in the late 1970s and was listed on the New York Stock Exchange. The corporation began to diversify in November 1986 when it purchased the Bear Creek Corporation, a direct marketing company.  In March 1989, Shaklee Corporation received an unsolicited proposal from a group led by Irwin L. Jacobs, known by his nickname “Irv the Liquidator”. Analysts placed the leveraged buyout value of Shaklee at $35 a share. The Jacobs group had been aggressively accumulating Shaklee shares, and disclosed it currently held a 14.98 percent stake in the San Francisco-based company.  After a few tense weeks, during which time Jacobs increased his stake in Shaklee, Shaklee Corporation announced it was being acquired by Yamanouchi Pharmaceutical for $28 a share in cash, or about $395 million. Yamanouchi’s partnership with Shaklee in Japan helped make the transaction possible, and cast Yamanouchi as a “white knight” in helping Shaklee fend off the hostile takeover bid by Jacobs.

In April 2004, Yamanouchi sold Shaklee Corporation to American billionaire Roger Barnett, managing partner of Activated Holdings LLC, for $310 million. Barnett became the new CEO and Chairman of the Board of Shaklee Corporation. “Shaklee is the crown jewel of the network marketing industry,” Barnett stated. “My dream is to build Shaklee into the number one company in the world in our field.” Barnett went on to predict Shaklee would become the leading nutrition and natural personal care company in the world, generating $5 billion in annual revenues.

When network marketing or MLM began to grow many organizations challenge the MLM business.  Shaklee, Amway and others took them on face-to-face, belly-to-belly and over months and years of proving that MLM business model was not a pyramid scheme.  But instead a successful business model that anyone, with a little desire to own their own business could become involved and be a business owner.  This was an important concept.  In fact we owe today’s MLM success to These Pioneers.

So what is a pyramid?

Well in a true since, today’s modern business is a pyramid.  In fact the company you work for could be called a pyramid.  Here’s what I mean.  Let’s say you have CEO, the head of the business.  The CEO has a President.  The President has Vice Presidents. The Vice Presidents has Directors and the Directors have Manager.  The Managers have employees who consist of Secretary’s, shipping and receiving, marketing, sales, factory workers and others.

Now let me ask you, what is the possibility for the mail clerk or forklift driver moving into the CEO position?  Impossible?  No not impossible but unlikely.  So if you draw out the corporate structure it is a TRUE PYRAMID.

The advantage of any network marketing company is that you can be the CEO of your company and in fact, grow your personal business larger that the person who sponsored you.  I know of many distributors who sponsored someone who grew their business larger and more successful than the person who sponsored them.

So to answer the question Is Shaklee a Good Program Or Bad?  The answer is YES! Did that shock you?  Well it should.  Let’s look at the Good.

Shaklee is A Good Program:

Shaklee is well known in the network marketing business.  They have one of the most successful product lines.  Shaklee has a great support program, good motivation programs and seminars.  The leaders motivate and promote. The marketing is a proven model and has been very successful for many Shaklee distributors.  Talk to a potential customer, and they probably have heard of Shaklee vitamins through their personal contacts, family and friends.  The products are excellent and the home care products will save the customer some money from purchasing from retail stores.  And you can make money by following the advice of the leaders.

Is Shaklee A Bad Program?

No, Shaklee is not bad in the true since of bad.  Are there problems?  Could be.  Because Shaklee is the oldest MLM companies there are many stories on how the program works.  For example, they want you to promote the business through family and friends.  You start by getting the family on the Shaklee products then friends.  Unlike Amway’s program of “keep it a secret and stay away from selling, product and Amway”, Shaklee’s approach is through product and then the business opportunity.

The problem here is What Happens when you run out of friends and family?  You then start posting notes on windshield in parking lots, post notes on apartment entryways, stand in front of malls and hand out flyers.  DO What Ever You Can To Invite Someone To A Business Opportunity or try your products.

The drop-out is high with many of the MLM companies and Shaklee is no exception.

Shaklee products. 

The products are excellent. From 1988-2000 Shaklee was the title sponsor of an American based UCI professional cycling team managed by Frank Scioscia. In its final year of existence (2000) Team Shaklee was the top-ranked UCI tier III team in the world. Beginning in 1993, Shaklee started providing NASA with a customized rehydration beverage for use by Shuttle astronautsand its use continues today.  Shaklee continues to expand the product line with a Weight Loss Program, Vitamins, Anti-Aging, Home and Beauty Products. As with most MLM products, many customers complain about the price.  To off set this, the distributor tries to promote the “business” side so as to get a discount.

How To Build A Shaklee Business

So as I said “Is Shaklee Good Or Bad” and the answer is YES.  Do what your heart tells you.  But there is a better way to build your Shaklee business or to get you started.  It’s called Attraction Marketing.  You first have to build trust and relationship.  People will buy or join a network marketing business from friends.  How do you do that?  Follow top people who have built million-dollar business.  Learn from the best.  And we will show you that even if they don’t join your Shaklee business, you can still make money.  We can even show you how to get FREE leads.  Want to use Facebook, Twitter or any of the other Social Media programs?  We show you how.

Summery

Want to build your network marketing, MLM, home based business or Internet business…we will show you.  Want Free marketing leads…we will show you.  What to make money with Shaklee even when someone turns you down…we will show you.  Want to be a millionaire…we will give you the tools.  Want to see a FREE Webinar on:

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It’s in your hands.  These Free Webinars are the beginning to a lifestyle in network marketing many can only dream of and it can be yours.  Take time to watch these FREE Videos.  Your success depends on it.

Here’s to your success in Shaklee.

About The Author

Bill Fletcher

Bill Fletcher is a network marketing professional and MLM Business Coach. My goal is to help anyone who is interested in building a network marketing business through a systematic approach to success. Planning-4-Success will guide you with the help of some of the best coaching program available anywhere. We train you with the best professional in all categories of business building and success management.