How To Be A Successful Marketer…
You probably have an image firmly planted in your mind of what network marketing (also known as direct sales or multilevel marketing) is all about–housewives buying and selling Tupperware while gossiping and eating finger sandwiches, or a high-pressure salesperson trying to convince you how easily you can become a millionaire if only you and your friends and their friends and so on would buy and sell vitamins with him.
Is network marketing really a good business?
Both of these images couldn’t be further from the reality of network marketing. It’s neither a hobby nor a get-rich-scheme but an opportunity for you to earn money running your own part- or full-time business.
To be successful in network marketing requires time, dedication and focus.
But what does it take to succeed in this industry? Vincent J. Kellsey, director of member services for the Direct Selling Women’s Alliance, an organization that provides a variety of resources to women and men in the direct-selling industry, offers these tips for making it:
There are six key elements you should be looking for [when selecting an opportunity].
- Number one: stability. How old is the company?
- Number two: is the products or services consumers will use and need more of?
- Number three: the pay plan–how even and fair and generous overall is the distribution?
This is really crucial as the pay plan represents exactly how you’ll get paid–or not get paid.
There are really only two questions to ask [regarding this]: How many pennies out of each sales dollar get paid back to the distributors each month, and how fair is the distribution of these pennies between the old members and the new members?
- Number four: the integrity of the company and the management. As much as possible, investigate the experience of the CEO, their experience in the network marketing industry, and their background. Have they been successful in other companies in the industry? Do they have a good reputation?
- Number five: momentum and timing. Look at where the company’s at, what’s going on with the company, and is it growing?
- Number six: support, training and business systems. You may have chosen a great company with excellent management, products that make a difference, a pay plan that’s uniquely fair and very generous, and momentum and stability, but if you don’t have systems in place that works, all of that doesn’t matter.
Most companies will have a transferable training system that they use, and that’s where mentorship comes in.
To succeed, you need to be willing to listen and learn from mentors.
The way this industry is structured, it’s in the best interests of the MLM veterans in your company to help you succeed, so they’re willing to teach you the system. Whatever your mentor did to become successful, it’s very duplicatable, but you have to be willing to listen and be taught and follow those systems.
People are utilizing the internet as their main marketing tool. You can set up your site with autoresponders so when you capture leads, the autoresponder can follow up with that person.
One of the greatest keys to success in this industry is follow-up.
One of the greatest keys to success in this industry is follow-up. Many people will have someone call them who’s interested or they’ll call the person and say they’re interested, but then they don’t follow up with it.
Automation on the internet has allowed a much more consistent method of following up.
The only drawback with the internet is people who utilize it to spam. If there was one thing I could put forward to say, “Do not spam.” Spamming can give a very bad reputation not only to you but also to the company you’re working with.
As with any other business venture, multilevel marketing requires you to have a knowledge of the common techniques and methods used in the industry in order to succeed.
These tips can help you to spread the message about your MLM business.
Again, before signing up with any network marketing program, you should evaluate its compensation plan carefully.
Knowing the compensation end of your multilevel marketing agreement will determine if your time is being spent well or if you need to consider other options.
Social Network
Social networking sites can make an impact while you are fine-tuning your dedicated website for MLM. A frequently updated blog tailored to interest your audience will get results, as will using social network sites. You want to achieve a cyber presence if you want your network to grow.
Use each site to reach out to a certain audience: a blog will help you get in touch with other blogers while a social network profile is great to stay in touch with customers who use a Facebook app on their mobile for instance.
Make a vision board so you can focus on the goals of your network marketing. What are the goals and objectives that you wish to accomplish in the short-term and long-term? Do you intend to make enough money to buy a boat, a classy car, or a bigger house?
Don’t over look the fact that you should always make time for friends and family so that you don’t stress out, and to make sure that you do not damage your personal relationships.
You will need to put a lot of time into your business in the beginning, but once you start to make more money with your multi-level marketing endeavors, you’ll be able to set aside more time for your family.
Having a monthly budget is important. Set some money aside to invest back into your business. Remember that budgeting is important to your business’ wellbeing as well as your potential for profits.
Try using video marketing to get more traffic to your sites. A video is a cost effective way to create marketing campaigns that are content-rich.
Find people to emulate who are in situations of leadership in multilevel marketing, and who have characteristics that you respect. This helps you to act and think in the same ways these distributors run their business, which helps you to achieve greater success.
As with many topics in the field of psychology, neuro-linguistic programming can provide a great benefit to marketers. In contrast, using statements that contain the term “you” are a solid way to lock somebody in on something you are trying to promote. ”
You should take time to test your products before you market them.
It may be that you find they offer features you did not even know about.
When you try them out and you dislike them, you can reassess your priorities and decide if you truly want to work with that company.
Testing your products will help you determine if you are joining forces with successful companies. Even a large paycheck may not be enough to compel you to join a company with an unsustainable bottom line.
To your success,
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