Once you gain some basic knowledge on Multi-Level Marketing (MLM) you will find that this form of business is not all that difficult. The suggestions in this article will help you with the goals you have for your network marketing business.
One way to look at your multilevel marketing efforts is as a contest to “engage the most participants.” Now having said that…it is not a contest or a game! MLM business is a serious business opportunity. You must remember that “engaging
Successful marketers never Push or Pull people in the business
the most participants” is a good goal however, you must also engage “quality people.” Not everyone is suited to build a network marketing business. If you are in an MLM business opportunity you know exactly want I mean in “not everyone is suited for this business.”
The successful network marketers knows this and focus on helping other people to create solid relationships. They never “Push or Pull” people in the business until they know the person will be successful.
Most beginning network marketers are taught my their up-line this old strategy…”everyone is a candidate.” Recruit them and “engage the most participates.” Wrong…Wrong…Wrong.
To build a solid business you must think as a business person. Would you hire just anyone to run your business? The answer is NO. You will interview the candidate. Look at their resume. What is the candidates goals? How do they present themselves? Are they willing to learn and be coached for the position?
You see network marketing or MLM is the very same thing. You will only want people in your business that are willing to work and be coached.
Network Marketing is a hard business. The failure rate is very high. Why is this? Again, people in network marketing go out and recruit “ANYONE” within 3 feet…who breath…family…friends…if you can walk. This approach will cause you to fail. You must be a good business person and only invite…you noticed I said INVITE those who show a genuine desire to build a solid MLM business.
Quality is always more critical to success than quantity. You need people who are dedicated and willing to put in the time and effort to create their own business and teach their downlines the same. This not only builds a very profitable business but a long lasting business.
Celebrate your successes, and learn from your failures. It is crucial to admit to your failures and understand how to correct them. Knowing your weaknesses is the only way to correct them. Always learn from your failures, and apply that knowledge to avoid the same mistakes in the future. Likewise, repeat those things that are successful. Even the top professionals will fail at some point. The difference in professionals (like you) is they move on and forget.
Successful multi-level marketing requires that you have a workable email list that you use on a regular basis. You can purchase email lists or make your own from submissions and comments on your website. It is critical that you work on building this contact list of emails as you grow your business.
Now a word about “purchasing an email list.” I am not a propionate of buying a list. The reason is that I have no control as to who the list is going to and the quality of the list. The list provider will tell you that they guarantee the list. You need to know what that means.
Personal experience: I purchased a list from a well know provider a couple of years ago. To my surprise I received 312 potential customers. Of the 312, I found that 40 were “Bogus” emails. I now had 272 on my list. After emailing the list for several weeks, 90 had no interest in MLM. I now had 182. With 182 I can build a great business. 30 unsubscribed, I am now at 152. Still not bad. Of the 152 I received 1 person who want “more information.” It’s now over 3 years and not one person from the original 312 have ever responded or returned an email.
Does purchasing a list work? It can but in my and many others it is not a great marketing approach.
Leadership
Be the leader you want to be. People will follow leaders.
People follow Leaders. Become the leader in your MLM business. Be creative with unique offerings from your MLM Company. Having a good attitude, be positive and focus on helping others. Innovate rather than imitate; do your network marketing in a way that no one else does. The real key to a successful MLM business is helping others. Coaching and show leadership.
Make sure you are more knowledgeable about your product than customers. If you show passion towards your product, the people who you market to will see this. If they see the excitement you generate, they will believe in you and the products. Being knowledgeable about a product also makes your own testimonials seem more sincere.
Something I learned from my mentor: Encourage the people in your network to control the conversation. It’s too easy to let the person you are visiting with to take control. Remember, this is your business and you can “hire or fire” anyone you desire. Your are giving them the opportunity of a life time to enter your Business. Our you can withdraw your business opportunity from them if you feel they are not a good candidate. The same hold true for your products.
The more you learn about them through your “interview” or even Facebook and other social media the better able you will be to market your products or business opportunity. This offers insight into their desires, wants and needs, which makes you are more capable of marketing to them.
Goals
To get the best results, do not make your goals so broad. Although your professional “big picture” may extend in scope across many years, you should nonetheless evaluate your current marketing activities at least every 3 months. Following specific goals is the key to a successful campaign. Be specific in your goals and set a time line. Review your goals weekly. Alter if necessary but again be specific. Also be realistic. You have just started your new business. You set down and create a goal to have 100 people on your team in 90 days.
Is that realistic? Probably not. Set a goal that in 90 days through actively marketing, Facebook, Blogging, face-to-face visits, personal presentations and any other activities to create leads, you will have 10 people on your team. More realistic.
A great way to start out in multi-level marketing is to mimic successful people in your business. Look for inspiration in your organization or industry. Watch their success and try to have the same approach and attitude. If you do what they do it can only help you out in the end. Just as you would examine the mistakes you have made, you should also study what others have done successfully.
Coaching
Find a mentor and/or coach. If your new, it is important that you follow their lead and not yours. Once you become successful, you can then strike out on your own.
If you are struggling in your business opportunity, take a good look at what is wrong. Are trying to recruit “everybody?” Do you have a “mentor/coach?” Are you “serious” or just “lip sinking?” Are you “focused” on what needs to be done? Do work on your “business” everyday or only when it is convenient? Are you trying to “recreate” the wheel or follow proven strategic business methods? Have you set your “goals?” Do you know who your are focusing your marketing efforts to or your “avatar?”
How To Use MLM Like A Pro….follow the advice of others who are already successful. Treat your business opportunity and your products as your Million Dollar business and you are the CEO of that business.
With any luck (and luck has no part of it..it is you that can determine your success), you can feel more confident about future marketing endeavors. Know that if you have the knowledge on how to do these things, it will be easier to do them and that should breed success.
To your success
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About Bill Fletcher:
Bill Fletcher is a marketing expert and coach in the use of Social Media Marketing, Network Marketing and Affiliate Marketing. Based in the MidWest, he is the CEO and founder of Planning-4-Success, Master Marketing University and RiteBusiness. Bill main focus is helping home based business owners understand trends in marketing.
