Making Mobile Marketing Work For Your Business

By Bill Fletcher

Taking a step into the wondrous and exciting field of mobile marketing for the very first time might feel a tad bit intimidating, but by keeping these helpful tips  in mind, you will soon find yourself marketing on par with some of the best marketers in the field.

Remember, phones are personal! Mobile goes beyond cell phones and internet. Subscribers are connected by texting, voice, mobile internet, and smartphone apps. There are things being added to the mobile environment to meet everyone’s various needs, and you need to do the same. Your mobile campaigns needs to be easily accessible, personal, and relevant!

Use your message recipient’s real name. People like to feel important and recognized, and adding their real name to any messages you send out will give them that personal feeling. Making your customer feel like you are personalizing messages to them is a great way to make them feel welcome to your business.

Be Careful With Your Messages

Some mobile marketers get out of hand with their messaging and can send five to six messages a day per customer. Doing this sort of aggressive campaigning, will simply turn customers off to your business, especially if they have to pay for each individual text that they receive from you.

If you are making use of mobile marketing – send an occasional reminder message! If you have some sort of event coming up, you should remind your customers a few days ahead of time, as well as the day of the event itself.  Your customers are busy people, they may forget.  A simple reminder will jog their memory about the event.

Let people know you offer mobile marketing in every way you can. Talking about it on your blog, website, and forums will inform your customers of the program, and give them the information they need to participate. Use social networking to draw customers in, by offering special deals only available through the mobile program.

Make your mobile marketing campaigns interactive. Draw in your customers and offer them a way to interact with the system or amongst themselves. By engaging mobile users you will be solidifying your customer base as well as setting up future demand for more as each customer will be more likely to recommend your service.

Target your message to the people you are sending it too. If you send your customers too many messages that do not apply to them, they are very likely to cancel any text message or e-mail subscriptions. Do not send your customer “junk” mail through their cell phones if you want to keep them interested.

Use SMS for your mobile marketing if you want a platform with a low cost, a very high open rate, and a platform that’s very flexible. If you’re pushing emails in your mobile marketing campaign, SMS is definitely the way to go, especially if you’re interacting with your customers frequently.

Split-test your landing pages to see which one performs better. This is a great tactic to use in your mobile marketing campaign because it allows you to quickly put the better material out there. By creating two unique landing pages and then using HubSpot tools, you can perform an A/B Split Test and find out which page to go with.

If you are going to be speaking to someone on the phone, treat them with respect and try to keep your sales offer short and sweet.

So, after reading and applying the helpful tips listed above, you should feel a bit more at ease in the land of mobile marketing. You have the tools; it’s time to use them. You should feel empowered and ready to begin your mobile marketing journey to help better promote your business.  Making Mobile Marketing Work For Your Business is not that difficult.  In fact it is darn right easy.

Here’s to your success

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