4 Amazing Ways To Make More Money With Your Email List
By Bill Fletcher
Couple of questions?
1. Would you like to make more money online than you are now by making more sales with the products and services you offer? Answer…Of Course You Would.
2. Would you like to make more money with your network marketing business using your email list? Answer…Again..Of Course
3. Is your online marketing going no where? Want to make more sales? Bill, Of Course.
Stupid question, I know! But you must take your email to a higher level in order to convert your email list to sales by offering value to your customers and/or distributors.
I suggest you read this article carefully. Follow the formula and implement.
The subject of this article is an example of a great headline (so proud of myself). Not because I’m a great marketer, but because it follows a proven success formula for headlines.
Only 4 Things You Need To Do To Convert Leads
The reality is that there are only 4 things you need to do to increase the number of people who will see your offer and increase the percentage of those people who actually buy from you or what is called, “your conversion rate”.
Those 4 things are: HEADLINE, ADJECTIVE, PROMISE = DELIVER
The success formula is simple:
(number) +(adjective) +(promise) = Increased open rate! (Conversion)
Let’s look closely at the 4 steps you need to do:
Step 1. Write an outstanding headline for your offer. Notice I didn’t say Pitch. Never Pitch your prospect!
Here’s how I use my emails to fit into this success formula:
7 (number) + incredible (adjective) + ways to make more money (promise) = Deliver (This will increase your open rate)
It works because it’s specific….7 (number) + incredible (adjective) + ways to make more money (promise) = Conversions
Of course, you have to actually be able to follow through on the promise — which brings us to the second step you need to do! Adjective.
What is an Adjective?
Step 2. An adjective will promote your promise. In the example I used the word.. Incredible. This helps the reader to understand what they will receive by opening your email.
An Adjective and a Noun? School 101!
An adjective is “A word that is used to modify a noun”. A noun is “a word that has a possessive and plural form”. Here is a great site with a list of Adjectives:
http://www.enchantedlearning.com/wordlist/adjectives.shtml
Pick the adjectives that describes what you want your readers to be curious about. This will increase your open rate, conversions.
The Promise
Step 3. Deliver on the promise that you make.
If you promise to show people how to make money blogging, or how to build an online business, or easy ways to use Facebook or how to repair their dishwasher, or whatever–you better be able to deliver on that promise.
Having a great headline that gets people to open your email or read your offer is great, but if you disappoint them because you promised more than you can give… you’ll HURT your long-term success.
These headline’s are an example of the Success Formula:
- “I promised to show you 3 ways to increase your sales and make more money online”
- “5 easy ways to build an email list”
- “10 amazing ways to get Facebook fans”
- “Do you have a MLM Business? Here’s 4 easy ways to Building Your Home Based Business”.
I’m being specific and giving examples. Speaking of a great offer, let’s get to the final point.
Open Rate or Conversion
Step 4. Your objective is to get your emails open. To do this you need to create curiosity.
- limited time offer
- limited quantity
- discount
- FREE for __ days (weeks).
People don’t like missing something. Look at your newspaper ads or coupons. They will say, “good through___”, “Limit 2 per person”, “While quantities last”, “10% discount through Saturday”.
Here’s the idea behind the offer:
You might have a great product but the people you’re offering the product to are busy.
So even if they think it’s a great product, it’s easy to put off taking action until later. The problem is that once they say to themselves they will “do it later”, they tend to forget.
To prevent people from making, “I’ll do it later” decision, you have to make sure they know they have a limited time to act. That’s why you limit how long the offer will lasts.
“I promise you this: offer your email list a limited time or discount or FREE for 10 days and you’ll see a serious uptick in conversions”.
Let’s Summarize
Making more sales will result in making more money. Plug in these simple steps:
1. Write outstanding headlines using this 3 step formula and then DELIVER:
(number) + (adjective) + (promise) = conversions
2. Deliver on the promise you made in your headline.
3. Offer a limited time or limited quantity or discount or FREE.
Follow those 3 steps in your next marketing campaign and watch your bottom line, while you’re making money and growing your bank account.
If you liked this, you will definitely like what we have to offer. Click on the link below and see a short FREE video on Blogging and why Blogging can make you money.
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Talk to you soon,
PS: Did you do it? Remember the formula? A promise and an offer. We deliver on the promise and the offer is outstanding. One more time…click this link and and watch
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