B y Bill Fletcher
Introduction
Myths concerning affiliate marketing are appealing and attractive. People who don’t know the entire affiliate marketing business are prone to believing that it is something capable of giving them great fortune overnight. Stories concerning affiliates who earn tremendous amounts of money swim in their heads, and while these stories are as true as they can be, there are those who believe that they are going to have the same fortune once they indulge in this particular business.
While affiliate marketing is a great business model, like every thing else you need to know that it will taje some time to build the business, the money will not roll in over night. In order to succeed there are many factors to consider. In this article I will address 4….Don’t Make These Common 4 Affiliate Mistakes!
What The Heck Am I Doing?
It is true enough that affiliate marketing is financially rewarding. Many of them enjoy the kind of existence that was not possible for them to have had under ordinary circumstances. Having gone through the mistakes, frustrations, wanting to quit and jut plane “what the heck am I doing?” these people are the ones who know that while such business is lucrative, there is absolutely no easy money in it.
Ignorance of this fact is one of the main reasons why there are people who fail miserably in the internet business. There are those who believe in myths concerning the easy money involved in systems such as affiliate marketing. They do not know that there are those who have wasted time, effort and too many resources in trying to pursue the life of ease that they believe this business will give them. And so they go into affiliate marketing armed with nothing but ideas of wealth and fantastical notions of money swimming in their consciousness, never realizing that they bound to make mistakes that would prove to be their downfall.
What may be the reason why in businesses such as affiliate marketing, many are called but few are chosen? Perhaps the answer lies on the fact that many affiliates make mistakes that result from their ignorance of facts concerning how the entire business model runs. Affiliate marketing is not as simple as an affiliate promoting a merchant’s wares through his website and getting paid for it. It is also about knowing the market and the customers at hand.
Correct Some Wrong Notions
Discovering what the most common mistakes affiliates make can perhaps dispel the gloom about myths surrounding affiliate marketing by correcting some wrong notions about it. It might also be able to make those concerned understand that like any other business, there are dos and dont’s involved in this one if they want to make each of their steps count.
Don’t Make These Common 4 Affiliate Mistakes!
1. The first common mistake affiliates make is their lack of knowledge concerning basic principles involved in their home business. This refers to the affiliate’s knowledge of search engines in particular, product, commission structure and marketing.
Affiliate marketing involves advertising, and advertising through the internet could not have been better without the existence of search engines. What every affiliate has to do is to make these search engines his best friend through studying search engine optimization closely. This way, he is able to know what to do in connection with building a better website to ultimately use for his business.
2. The second mistake that affiliates make the mistake of stuffing their sites with banners that do not provide enough information about the product at hand. The best way to battle this mistake is to provide good content hand-in-hand with such banners. It is important for customers to know and understand the features of a product, and good content will be able to help them realize this goal.
I have seen sites with multiple banners but the article within the blog is all together different. One site in I’ve see has as many as 5 different banners all different products or business opportunities. I was confused in what the business owner was actually promoting and therefore clicked away.
3. The third is that there are affiliates who make the mistake of promoting only one product. Consequently, customers are not given enough options to choose from. There is also the risk of generating fewer sales as compared to having more options for customers ponder about. It is always better to give them a few better alternatives than to give them only one.
Too many Too few…confused. Well don’t be. Let’s say you are promoting an affiliate product as Weight Loss as the core product. How many people are looking for Weight Loss? You have defined your audience. Now again your product is Weight Loss and you have a banner leading them to your product, but you also have a banner for Energy Drinks. Still the same general area of health. It works. This does not confuse your audience and offers two choices for you make money.
They may not be looking for Weight Loss but may want to get an Energy Drink or the other way around.
4. The fourth is that there are affiliates who make the mistake of promoting too many products as mentioned in mistake 3. As a result, customers are confused and end up beyond making a choice. It is perhaps good to give them only the best choices. This is because it is ultimately up to them to judge which one is the best for them to patronize.
Real example: My daughter is looking for a new car. She has looked as so many cars that she can’t decide and therefore bought none. Too many choices. Have you ever looked for a home? After a while you are so confused as to which one it is hard to decide.
Summery
Affiliate marketing is a great business model and a program that any home business is able to make money. All it take is a little knowledge to start. But with that little knowledge, you can and will make mistakes. That is normal and a great learning tool.
All in all, affiliates that are doomed to fail in this business are those who do not exert enough effort to understand everything involved in affiliate marketing. Knowing the correct path step by careful step will prove to be beneficial to them, as there is no other way to succeed than to go through the path slowly but surely.
For more on Affiliate Marketing stay on this site. In here are tips, suggestion and advice.
Thanks,
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