Is Facebook Marketing Going To Enhance Your Business?

By Bill Fletcher

Plan and simple….YES

Using Facebook to market your products is an excellent way to provide your audience with quality content and interact with customers. This platform could help you boost your sales and make your brand more popular. Keep reading to learn more about Facebook and how you can use this site to market your products.

New customers and clients are wonderful, but it is important to keep the people who are loyal to you. For really great Facebook marketing results, it is important to attract an audience that knows it is respected. This will help fortify your brand and personality.

Hint Create a unique Facebook page that is capapble of standing apart from the rest. The key to marketing on Facebook is to not look just like the other guys.

Use a cover photo on your Facebook page that really shows off your brand. For example, show a picture of one of your bestselling products. You want to keep your products fresh in the mind of the public, and choosing the right cover photo can make this a lot easier for you.

Ask your fans to get involved in the conversation on your Facebook page. The more engagement and interactivity you have, the more likely you’ll gain more fans in the process. Let your current fans do some of the heavy lifting for you! Their conversation will generate interest from other people.

Hint Make sure that you pay close attention to the amount of information you post on Facebook. If you only talk every once in a while, many users may become bored and look elsewhere for gratification.

Use photos in every Facebook update that you do. People love looking at photos on Facebook. The more visual a post is, the better chance it has of actually becoming a bit viral. As mentioned use photo’s of your product or services. The more people know about you or your product, the more you have to convert them to a customer. So don’t let any opportunity to get visual pass you by, even if your trying to get a post out quickly. Take the time to make it visually great. In my case, Send Out Cards is my personal home business and a very successful Network Marketing Company.

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If you do not have time in the day to maintain a Facebook page, you should get someone else to do it. People will notice if your messages become to brief and start to lack substance. It is perfectly acceptable to have someone else run the page while you work on other aspects of the business.

Hint Your Facebook page needs to stand out from the rest when you are using it to promote the products of services of your business. Add colors and pictures to your page.

There is nothing wrong with posting links to content on your website from Facebook. People think that Facebook fans want to stay on Facebook all day – this is a myth. In fact, they’re quite happy to visit your site as long as you offer them something of interest, so give it a try.

One way to make visitors turn into followers is to make sure you hide certain content from people that aren’t fans. If there is a portion of the Facebook page that is restricted to followers, casual visitors will be more likely to register. Hide only a little bit of your content because hiding too much can affect your SEO negatively.

Hint Try using custom tabs on your Facebook page. When you first create your business Facebook page, you’ll have general tabs like the Wall and Info tabs.

Respond to your fans. Remember Facebook is social! Your fans have begun following you because they are interested in what you have to offer. They want to communicate with you. If they are writing questions or having a conversation, get involved back. Answer those questions and get in the conversation. It’ll build a lot of loyalty among your followers.

Marketing your products on Facebook should help you generate more sales if you apply efficient strategies. Do more research on your customers and their social networking habits to get a better idea of the methods you should use. Measure the impact of your campaign to make sure your strategies are efficient.

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Hope this helps

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About The Author

Bill

Bill Fletcher is a marketing professional and Business Coach. My goal is to help anyone who is interested in building a home base business through a systematic approach to success. Planning-4-Success will guide you with the help of some of the best coaching program available anywhere. We train you with the best professional in all categories of business building and success management.