The 3 Things To Avoid When Emailing Your List

By Bill Fletcher

Introduction

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list. Here we will look at the “The 3 Things To Avoid When Emailing Your List”

Spamming

 There are now many laws and rules that are applied to help protect the privacy of the internet users from  spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing    because of the low cost, many company’s have seized the opportunity and have flooded many people’s e-   mail accounts with promotional mail.   But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to  receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don’t forget to put an unsubscribe feature everytime in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn’t want to subscribe.   It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.

As a tip, here are three things to avoid when emailing your list.

1) Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.   There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.   Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.

2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails. When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.   When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.

3) Do not provide pornographic or shocking and disturbing content in your newsletters. It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business.   Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.

Home Based Business

The 3 tips are critical when operating a home based business.  Your business relays on it’s reputation and your personal brand. Your business will suffer and soon die if you avoid the 3 tips.

It’s a well-known fact that America’s small business owners are movers and shakers. They come up with innovative products and services; they employ about 50 percent of all private sector workers; and they persist even during tough economic times. But what might not be such a well-known fact is that most of them do all of this without even leaving their homes.

According to the Small Business Administration, more than 50 percent of small businesses are home-based. Home-based businesses offer low overhead, helpful tax incentives, and the opportunity to work in your pajamas, among other benefits. But before you get started, there are some things — 101, to be precise — that you should know about running a company from home. Here is our list of top tips, lessons, pitfalls, and more to get you on your way.

Summery

Having a home based business today is a smart idea.  Even if you are only starting a business at home, you need the basic ideas and tips to make it grow.   Many people start their business with the ideal making only a few thousand dollars while others want a full-time income.  The choice is your, but keep in mind which ever plan you choose you need to keep your emails professional.   Thanks for listening,