By Bill Fletcher
Many business owners started out as beginner computer users. The following article will give you some good advice on how to market your products and services over the internet.
While a few bells and whistles can enhance your site, avoid making it too busy or distracting. Studies show that once someone clicks on a website, they decide whether to stay or click away within five seconds. You have that amount of time to engage viewers. Any longer, and your potential visitor is going to move on.
Use your website tag to define you and your site. Tags affect your search engine rankings, and the main heading tag will be visible to potential visitors. Visitors may not be inclined to linger at your website if you include extraneous data, muddled messages or cluttered presentations.
Make sure you know what tools your competitors are using to drive business. There is competition in Internet marketing, no matter how tiny you think your niche is.
To improve the level of satisfaction your customers feel with your site, add a section for frequently asked questions. In many cases, a good FAQ can head off a visitor’s problems before they become too frustrating and keep them satisfied with your website. Customers are much more likely to buy from a business that addresses their informational needs and questions, and not just a product.
Direct marketing is complementary to any Web marketing campaign. Offer special deals and services by direct contact with your customers through email, phone, Twitter or text messaging. There are many ways to get the information of potential customers, including websites and the yellow pages.
Be certain that the information you provide to customers when you promote your business is appropriate. Make every effort to include value and pertinent details in your promotions. Your website should teach visitors interesting things about your company and provide them with current information.
What is your goal? Keep it in the front of your mind and stick with it. Find out what kinds of articles you wish to create and what directories to add them to. Different directories have different article requirements, such as having longer or shorter entries and heavy or light content. Remember this before you submit any content so you avoid wasting time getting rejections.
If you are already using online marketing, you know which of your products are top sellers. Your next step should be to use them as flagpoles for additional sales. If you carry complimentary products advertise them as such to make an additional sale. You may even offer a discount for buying the two products together. Each of these other products will get more attention because of their relation to your best sellers, and they won’t require the same amount of advertising as other, unrelated products.
Know your audience, and what kinds of things they want in a website.
After you know your target market, you can easily provide them with content that will attract them to your website repeatedly.
Becoming a master in a niche market or mainstream field takes time and practice. However, you need to start somewhere. You can use the information given here to help you get started on the way to your goals.
Marketing Online is easy and profitable but you must be a student in knowing your market, who is your market and what your target market wants. When you accomplish this your can and will make money!
To your success
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About Bill Fletcher:
Bill Fletcher is a marketing expert and coach in the use of Social Media Marketing, Network Marketing and Affiliate Marketing. Based in the MidWest, he is the CEO and founder of Planning-4-Success, Master Marketing University and RiteBusiness. Bill main focus is helping home based business owners understand trends in marketing.
