Blogging On The Internet | A Tool For Your Business

Let’s say you have a business and you want to market that business by blogging on the Internet.  What is one of the best ways to get your business noticed?

One of the ways I’ve marketed my business as well as hundreds even thousands of other successful people is through a blog.

Blogging is an incredible tool for the Internet and a great marketing strategy.


Blogging can be fun, entertaining, educational, offer advice and helpful in relaying information.

Yes blogging is a powerful tool for any business who wants to be noticed as an expert in your chosen field.

Why Should You Create A Blog?

I really want to talk about WHY you should build a blog.

  1. Blogging has quickly become one of the most popular ways of communicating and spreading information and news. There are literally millions of blogs online (don’t worry, you can make yours stand out and get noticed!).
  2. It’s a great way to express yourself and also a fantastic way to share information with others.
  3. You become a better person and a better writer.
  4. The best reason? You can make money doing it!

There are five main steps you need to do in order to start a blog. If you follow this guide exactly, you’ll have your own blog set up in 30 minutes or less.

  1. Choose a great blog platform…WordPress
  2. Choose a web host for your blog….self-hosted blog on your own domain name
  3. How to Set up a blog on your own domain….Hosting is basically the company that puts your website up on the internet so everyone else can see it
  4. Design your new blog….Choose something that looks professional and easy to customize.  WordPress theme (Free) or a premium theme website like and buy a theme for around $40.
  5. Useful resources for blogging….Why Blogging Is Critical

Want To Blog Like The Big Boys. Here Are 3 Killer Ways

Blogging Is An Important Component Of Any Internet Marketing Strategy

Creating a great blog isn’t complicated, but can be difficult. It requires lots of excellent content, consistency, and a lot of patience. Most importantly, people need to read and love your content.

Like most new innovations on the Internet, many entrepreneurs saw marketing potential in having a blog, and blogging took off from there.

Not only can a blog be used for marketing, but also, a blog can be a home business in and of itself.

By creating a blog, you are able to have conversations with your customers, friends and potential business partners.

Your thoughts and opinions can help visitors on your website identify with you, and you can also use your blog entries as an opportunity to help optimize your site for search terms.

There are several reasons why entrepreneurs have turned to blogging:

  1. Search engines love new content, and as a result, blogging is a great search engine optimization (SEO) tool.
  2. Blogging provides an easy way to keep your customers and clients up-to-date on what’s going on, let them know about new deals, and provide tips.
  3. A blog allows you to build trust and rapport. Not only can you show off what you know, building your expertise and credibility, but also, because people can post comments and interact with you, they can get to know you, and hopefully, will trust you enough to buy from you.
  4. Blogs can make money. Along with your product or service, blogs can generate income from other options, such as advertising and affiliate products.
  5. Blogging is flexible and portable, making it a great option for people who be a lifestyle entrepreneur.
  6. Blogging on the internet is a great way to get free leads.

Blogging Is A Great Way To Earn An Income

Blogging is both fun and entertaining while also allowing you to offer helpful advice, useful tips, “How To” and coaching.

If you search the Internet you will soon learn that people are interested in knowing “How To”.

They want to know:

  • “How To” grow their home business
  • “How To” find products for their business
  • “How To” get prospect for their business
  • “How To” get free leads
  • “How To” start a blog
  • “How To” grow herbs
  • “How To” loose weight
  • “How To” build a shed
  • “How To” —–

As you can see from these example, people are searching the Internet trying to find answers to their “How To” problems or issues.

Through your blog you can answer those questions, offer helpful advice, provide tips on how to find the answers and any other useful information.

If you have products or a service that address problems or issues, then by offering free advice with a link to you product or services, blogging can be a great source of income.

Blogging on the Internet will allow you to make a great part-time income or for many a full-time income.

Blogging As A Tool In Your Business

Blogging is a great tool if you are using the internet to help your business grow

It may take some time to get the blog up and running, and you will need to update it regularly, but it is an excellent way to give your customers a better way to know more about you, and your product.

Don’t expect too much from your blog until you have at leased blogged daily and have about 3 months of efforts in your blog.

Here is a formula to follow:

  • Blog Daily or a minimum of once a week with quality content on your niche or the theme of your blog
  • Research your subject in depth. Most bloggers don’t do this
  • Keep improving your writing.  Take a copywriting course or learn copywriting
  • Add visuals to your blog.  Pictures or diagrams will improve your site
  • Videos are great for your blog.  Either create a video or find a video that matches your blog theme
  • Learn Search Engine Optimization or SEO
  • Keep writing never quit

While this sounds like a lot of effort just to blog, it will pay off over time.  Tackle it one by one until you become comfortable.

After about 3 months of blogging, your may start seeing results.  Noticed I said MAY See Results.  With blogging on the internet there are no guarantees.  But this is a great formula used by many successful bloggers.

Blog To Keep Your Content Noticed!

Take the time to start a blog and engage people about your business.

Not only is this great public relations, lead generation and opportunities to keep conversations going your site could become an authority sire and SEO friendly.

Blogging is the ultimate marketing machine for every Internet presence and should be a priority for your marketing strategy.

Blogging can be a big help in boosting traffic to your site.

Be sure to provide regular updates of fresh content on your blog.

People will visit more frequently if they know that there will be something new to read each time they visit.

Your goal here is to become an authority on a subject matter.

One way to leverage Internet marketing is to use proven blogging techniques.

If your are a network marketer and your Network Marketing Company has a blog, share news or information with your visitors in a friendly and approachable way.

If you have a personal blog, consider cross-linking it with your Network Marketing Company’s site and referencing your site in your blog posts.

Check with your upline or the company if this is OKAY with them.  You don’t want to jeopardizes your opportunity.   Visitors to your personal blog may then visit your Network Marketing Company site to get more information on your business opportunity.

Blogging On The Internet

Blogging on the internet is an excellent way to make your products known to a wider audience. If you don’t feel that you’re a good writer, hire someone to do this for you. This will help you to build more traffic to your website.

There is a good side and bad side to this strategy.


  • Saves you time and effort
  • Good writers well insert keywords for SEO
  • Easy way to get started


  • Choosing a writer is a hit or miss adventure
  • The quality of the article may not be good
  • There is a cost involved

Critical to start a business blog on your website that is self-hosted on your own domain.

Always offer relevant content written in a way that people are likely to keep reading and more important, keep coming back. This will help increase your site’s page ranking.

The key to a good blog is not only having something relevant to say but being consistent.

Now that you have some basic blogging information and tools for Internet marketing, you will be able to take your business to the next level.

It is not an easy job, but it is something that can be fun, entertaining and can turn a small side business into a full time income for you.

Again, blogging on the internet can be both fun and rewarding.

As a home based business, blogging can be an ideal form of making money online.

Blogging is great for an Affiliate Marketing business or a personal business or a brick-and-mortar business.

So as you can see, if you don’t have a blog, you are missing one of the greatest tools in your marketing strategy.


Thanks for reading,







About The Author


Bill Fletcher is a marketing professional and Business Coach. My goal is to help anyone who is interested in building a home base business through a systematic approach to success. Planning-4-Success will guide you with the help of some of the best coaching program available anywhere. We train you with the best professional in all categories of business building and success management.