Your job is to attract prospects to your business, but are you creating the prospects message? So the is questions: “How To Create The Perfect Message To Attract Prospects?”
Knowing how and what to do when you reach your perfect prospect is the subject of this article.
Social Media Recruiting
When it comes to social media recruiting, there’s a specific type of prospect you’re looking for.
We call these folks your “target market.”
In order to identify your target market you must first know who they are and what they are looking for.
Your Avatar is your target market. If you have not created your Avatar, you need to accomplish this task so that you have the correct audience for your product or services.
Your target market or Avatar, are the people who are most likely to become leads and customers.
But long before they even think about signing up or buying anything, though…
You need to learn how to effectively communicate with them, so they actually watch your videos and CLICK on your ads first.
So to help you attract more interested eyeballs and clicks…
We’re going to reveal a three-step process for writing wickedly effective Facebook ads that will boost your social media recruiting efforts.
Starting with step #1…
In this example of finding the perfect message to attract your prospect, I’m going to use network marketers as the example “target market” because that’s the industry I want to help.
What I hear from most network marketers are: “How do I keep my business from failing?” So, let’s list some of the pains and struggles most network marketers face…
- Rejection
- Running out of leads (Number 1 Struggle)
- No friends left
- Finding business partners
- Retention (Problem)
- Attrition
- No-shows
- Feeling like you need to be everywhere at once
- Getting tired of being around people all the time
- Not knowing what to say
- Never enough time
- Running out of money
- Being pulled in multiple directions
- Judgment from others
- Unsupportive friends and family
- How to find qualified people
- Not knowing how to create duplication (Duplication is the key to success)
- Being avoided
- Not knowing how to close the sale
- Unmotivated downline
- Cold prospecting strangers (Cold Prospect or Motivate Prospect?)
Sound familiar? If your active, you have come across any one of these or all.
Speaking of which…
Before I found Elite Marketing Pro, I was “mall shark and thinking every one was a prospect.”
Yes I was a “Stalker.” While people were shopping, I was trying to recruit…and it was very painful as well as a lot of rejections.
For months this was my daily operations. Did I find anyone? NO! But it was a learning experience. Do I stalk people today…of course not.
The 10-Day Bootcamp showed me what I was doing wrong.
And just like I did, you too can discover a lot of your target market’s pains and frustrations by looking at your own past experiences.
“Mistakes are a great learning tool”
Next, let’s list the desires and benefits network marketers want to achieve…
- More qualified prospects
- Duplication
- Retention
- Money
- Residual income
- A successful home-based business
- More freedom
- Quit your job
- Support
- A big team (A good friend has over 1,500 active people)
- Rank advancement
- Recognition
- Bonuses
- Customers
- New recruits
- Consistent income
If your in network marketing or MLM, correct me if I’m wrong.
Okay, so now that I’ve identified the Pains and Struggles, as well as the Desires and Benefits, let’s talk about how this relates to your perfect message.
As I mentioned above, when you’re looking at a certain type of person or a “target market” to advertise to, you must speak THEIR language.
Again, this is the importance of knowing your Avatar.
If you’re talking in a language your “target market” doesn’t understand, they’re not going to click on your ads or messages.
Which brings us to Step 3 the final step…
So what are some words or phrases that only a network marketer or MLM marketer would understand?
- Downlines
- Uplines
- Recruiting
- Comp plan
- Stalking
- Home parties
- Three-foot rule
- Rank advance
- Cross stage
- Top earner
- Three-way call
- One-on-one
- Prospects
- Showing the plan
- Follow-up
- Corner market
- Circles on a napkin
- Company events
Making sense so far?
These’s are words network marketers use and understand.
Here’s a little “homework”….make a list of these word, learn how to use them in your perfect message, and learn how to solve any one of these or all when your talking to your prospect.
This exercise is one of the most cost-effective things you can do, and it massively kickstarted my Facebook ads.
Once you understand these keywords, get really good at telling your story, solving your prospects pains, and talking to your ideal “target market”, you’re going to be able to sell anything.
Let’s return to how you’re going to use this information to advertise to your “target market.”
Now, remember…
Your “target market” are the people who are most likely to buy what you have to offer
In my case, network marketers or MLM marketers are the “target market.”
There are a whole bunch of people and literally thousands of different companies.
So let’s narrow our social media recruiting down a bit.
In the beginning, most network marketers are bright-eyed and bushy-tailed, and happy to get started.
They are excited and the future looks bright. The circles made sense, and the money will keep rolling in.
However, reality eventually sets in, and they start feeling those above-listed pains.
Therefore, our target market are the people who have discovered – and experienced – those pains, NOT the newbies who joined last week and think they’re going to be overnight millionaires with very little work.
Agreed?
This is how to understand the mindset of your ideal prospects and connect with them on a level they can relate to.
Now let’s give you a killer tip for how you can use your list of pains, benefits, and phrases in your advertising.
Here’s a simple, yet powerful formula for coming up with compelling headlines
It goes like this…
- “How to ____________ without __________. “
When I sit down at my computer to come up with an ad to direct my target audience of network marketers to a blog post or to Facebook, I’d choose one thing from the desire list and one thing from the pain list, like so…
- “How to get (the desire) network marketers want without (the pain.)”
For example…
- “How to find more prospects without rejection.”
- “How to prospect without chasing your friends and family.”
- “How to rank advance without doing home parties.”
Those would be something a network marketer would click on, right?
This simple trick will help you super-quickly write effective Facebook ads to attract your “target market.”
You’re getting inside their heads, feeling their pain, and telling them you can provide a solution—in just a few words!
Okay, here’s a little bit more homework to make sure you’re getting this…
When you’re done reading, I want you to come up with three to five potential headlines using this formula.
Don’t just think about it – do it!
Write them down.
Tweak ’em.
And start using them!
You can use this exact method for whatever market you’re targeting.
Here’s the big take-a-way:
The key to successfully recruit using social media is to connect with people who might already be interested in what you offer, based on their pains and desires, using a language they understand.
Using this process you’ll immediately be well on your way to crafting more effective ads.
Social media recruiting can be a very effective way of building a successful network marketing business. Use properly, you can find your ideal prospect. The key is to target the right prospect and not the “Mass’s.” One person can make a difference to your business.
Network Marketer
Now, if you’re a network marketer and you’d like to learn more about building your business online (…instead of pitching friends and family, or stalking strangers at the mall), then…
Click here to get instant access to Elite Marketing Pro’s flagship product: Attraction Marketing Formula, a complete, NO B.S. roadmap to create your own online prospecting machine.
Trust me, you definitely want to invest in this type of qualifying process, which automatically positions you as the authority, and automatically targets the most highly-qualified prospects.
Plus, you certainly don’t want to experience the type of lead scarcity that compels you to act desperate or needy chasing after the WRONG folks.
And if you learn these online ‘attraction marketing’ skills, trust me…
People will be attracted to you and want to learn from you (and will join you) as a result.
So if you’re ready to get started…
Sincerely,
Thanks to Whit and Cari for contributing to this powerful “How To Create The Perfect Message To Attract Prospects”
