What if I told you that, to effectively promote your business, work at home program or home based business or affiliate marketing business you need to do less instead of more?

Would you believe me?

What if furthermore…

What if I told you that composing winning ads and emails was easier than writing bad ones?

You might think that’s too good to be true…or that Hype definition above.

But I can assure you that the best ads and emails will write themselves.

It’s really simple…All you have to do is understand how people think.

And that starts with…

Understanding the First Law of Sales

The first law of sales is that people Do NOT want to buy your products or join your business.

Period!!  Again, understand that, “People Do NOT want to buy your products or join your business opportunity”

This is an important concept.  “People Do NOT want to buy your products or join your business opportunity.”

Do I need to say it again??

Understand… NO ONE likes being SOLD.

But, on the other hand…

Everyone loves BUYING.

Why?

Because buying means the consumer has all the power.

Think about that!

Being sold is the opposite—it gives all the power to the salesperson.

Think of the car salesperson…their job is to SELL.  They are in control.

But if you walk in and say…“I’ll buy That one.”  Your in control.

The idea here is to make your prospects or customer FEEL like they’re buying.

And they don’t want to feel like they’re being sold to.

That “being Sold To, robs them of their “buying power!”

So the question is…

What exactly do people buy?

And the answer is simple…

People buy solutions that solve their problems on an emotional level.

Here’s an example…

When you think back to the books you own, why did you buy them?

You might think…

“I bought this book because I wanted the information inside.”

That’s what most people think…

But I would argue that logic.

What we usually want is the RESULTS the information in a book will give us.

We want the results that the book promises.

That’s how buying works.

Or I love this one…A 1/4 million drills were sold last year, no one wants a drill. What they want is the hole.

This is crucial to being the type of salesperson who says LITTLE, sells a lot, and lets his or her material “Write Itself.”

Okay, so to get to the point where your ads, emails, and blog posts flow naturally and effortlessly to promote your business…

…you have to enter the conversation already taking place in your prospect or customer’s mind.

This is HUGE.

You have to know what’s going on in your prospect’s head

Truthfully, this is the most effective way to market—by understanding what’s going on in people’s minds at any particular moment in time.

This allows you to let their own thoughts do the heavy lifting and promote your network marketing business or any business…

Of course, you can’t know exactly what’s going on in every single prospect’s life.

Maybe they have some financial problems, maybe something going on with their kids, maybe they have problems at work.

You just don’t know those types of details.

And let me say….that’s okay.

But you need to know the GENERAL things about your market and who it is you want to promote your network marketing business to.

Once you do, writing copy is as effortless as brewing a cup of coffee.

And to help you get to that level of ease…

I’m giving you 7 questions to help get you firmly into the mind of your targeted audience.

Answering these will align your message with what your audience needs to see, what they need to hear, and what they need to feel in order to take action—predictably, like clockwork.

So let’s dive in, with the first on “What are your prospect’s biggest pains, problems, and fears?

Like I said earlier, the reason people buy products is to solve a problem….no one wants a drill. What they want is the hole.

It’s because they want a result the product promises in this case the drill.

When you understand what your customer’s or prospect’s biggest problems are, you can tailor your message to resonate with them.

What is it that they’re having problems with?

I’ll give you an example:

Let’s say you want to promote your network marketing business to network marketers…

What’s some of the problems that people in that industry have?

• Recruiting
• Dealing with rejection
• Being able to retain people

These are just 3 problems, which is only a start.

So take some time to list out all of your potential market’s pains.

List every pain, problem, issue, and challenge you can think of.

• Not enough money at the end of the month
• Not comfortable approaching strangers
• Not liking to sell
• Can’t keep people once I recruited them
• ETC….

That will make it easy to write ads, emails, and blog posts that hit the mark every time.

Number 2…“What are your audience’s goals, dreams, and desires?”

What are your prospects and customers thinking about for the future?

• What goals, dreams, and desires do they have?
• What are they trying to accomplish?

Again, if you’re looking to promote your network marketing business to network marketers…

They are typically looking for a way out of their 9-to-5 job.

This is their Problem, and the their Goal is to get out of the 9-to-5 job.

Show them HOW!

Quick change of subject.

Let’s use the example of you’re selling a Health related product…

What is it that your customers want to accomplish?

• Is it a better body?
• Is it to be healthy?
• Is it to be more energetic?
• Is it to look better this summer in a swim suit?
• Is it relate to a health issue?

These are all different things, and all of them are potentially major “BUTTONS” you can solve to make your audience take action.

Number 3…“What keeps them up at night?”

What keeps your targeted audience up at night?

This is a very important question, because only HEAVY problems keep people tossing and turning into the early hours of the morning.

When it comes to money, for example…

• A lot of people struggle to pay their bills
• Or make part-time money to buy what they want or need
• They have a job and was passed over for a promotion or raise
• The company is “down sizing” and they are worried

Whatever your targeted audience’s issue are…

You need to find out what keeps your market “up at night” so you can address that pain in your message, email, blog content to promote your network marketing business.

When you answer these question oe others, you’ll NEVER have to hard-sell people.

You’ll always find yourself in the right place, at the right time—and sales happen naturally because you’re offering something valuable.

You are offering them a “Drill to solve the problem of the hole.”

Number 4…“What do they read?”

What books or magazines does your targeted audience read?

This may sound off base…but stay with me.

Which websites do they visit, which Facebook pages do they belong to, which online forums do they browse, what books or article are they reading?

Answer these questions and you’ll really understand what information is being fed into their mind.

If you know your market reads books like Robert Kiyosaki’s Rich Dad, Poor Dad, Think and Grow Rich or Beach Money by Jordan Adler, and other self-improvement or financial books, you have a clear idea of their desires.

It’s critical you understand this.

You need to know what they are reading and why and what they are trying to accomplish with these books or articles. 

If they are reading self-help or financial books they are probably trying to make some self improvements.

However, if they are reading Popular Mechanics or Motor Trend or Home Remodeling, they are looking in a totally different direction than self-improvement.

Here’s what you need to keep in mind…

If you create an ad or email, or blog post that people don’t click on, that means that your message wasn’t congruent with what’s already going on in their mind.

And that’s where question #4 comes in.

When you know what people read, which websites they visit, and so forth…

Your message will always fit in with the “view” of your prospects or customers.

Example:  You don’t want to write an ad or article about “weight loss” to someone reading Motor Trend.

Like wise, you don’t want to write about the “700 horse power engine” to someone who wants to loose weight.

Number 5…“What do they watch?”

Just like “What Do They Read?”  What does your audience watch on TV?

What kind of shows do they watch?

If they watch YouTube, what are their favorite channels?

Again, this is another powerful tool to get into a prospect’s head to promote your network marketing business.

When you know what people are watching, you know what kind of messages are they’re receiving.

You can also “eavesdrop” on conversations by reading what people say in comments for some “next-level” insights.

Another thing to do is join Facebook groups and see what kind of pictures, quotes and messages are being posted, and how people are replying.

That’s a bottomless well of free information to tap into!

So that’s point #5:

Understand what goes on in people’s heads by watching and observing.

Without this information, you’ll find it hard to make content that resonates with your audience.

By now you may be asking, “How am I suppose to know?”  ASK!!  “What are your favorite books, magazines or TV shows?”

Number 6…“Who are your audience’s enemies?”

This is a MASSIVE question because people always have some kind of an enemy—even if it’s only in their mind.

When I say an enemy, I don’t mean it has to be a person.

It could be an institution.

Or look at politics here in the United States.

Every election it’s the same thing – Republicans blame Democrats for everything and Democrats blame Republicans for everything.

Whether we like or agree with that, it is a fact. And those affiliations are “enemies” depending on which faction you belong to.

Your market has an enemy too.

Again, it doesn’t have to be a specific individual…

But your audience is blaming someone or something for their lack of success.

And you need to know who or what that is to promote your network marketing business.

It could be anyone—even their own family!

Now, I’m NOT saying your prospects’ families are a REAL enemy…

But they might have some negative friends and relatives who don’t support their life decisions?

Sure, friends and family are actually allies when it comes right down to it…

But these negative emotions of not feeling accepted or supported might the be perceived “enemies.”

So use that in your marketing messages.

So in a nutshell, who’s the enemy?

Those who oppose your audience, cause them heartache, or clash with their beliefs—that’s how to look at it.

And number 7…“What resonates with your audience?”

Finally, this is a natural extension of the above questions.

Again, I’m going to go use network marketing as an example.

I know for a fact that many network marketers are into self-improvement.

When an email features quotes from self-improvement gurus or books, I know it resonates with people because they’re already thinking about the topic.

• “Winners are not afraid of losing. But losers are. Failure is part of the process of success. People who avoid failure also avoid success.”
  ― Robert T. Kiyosaki,
• “The single most powerful asset we all have is our mind. If it is trained well, it can create enormous wealth in what seems to be an instant.”
  ― Robert T. Kiyosaki, 
• “Whatever the mind can conceive and believe, it can achieve.”
  ― Napoleon Hill, 
• “A quitter never wins and a winner never quits.”
  ― Napoleon Hill

When we’re talking about getting out of their 9-to-5 job, that resonates with people because they’re already thinking about leaving their job, or maybe they’ve left their job and want to keep it that way.

All those thoughts are going through the mind of a traditional network marketer on a daily basis.

You MUST know things like that about your market to promote your network marketing business.

There’s simply no way around it.

Here’s the great news, though…

I promise you most marketers never take the time to go through these 7 steps and take the time to ask questions.

The top marketers do, however, and that’s how they became the top marketers!

So arm yourself with these questions and you’ll effortlessly…

Create irresistible ads and emails that drive your prospects to take action!

Once you answer these 7 questions, you’ll find that your emails and ads basically write themselves.

You’ll essentially have everything you need at your fingertips and can basically fill in the blanks.

Here’s a quick recap:

1. What are your prospect’s biggest fears, problems, pains, frustrations, disappointments?
2. What are your audience’s goals, dreams, and desires?
3. What keeps them up at night?
4. What do they read?
5. What do they watch?
6. Who are your audience’s enemies?
7. What thoughts and ideas resonate with your audience?

This process is how you get people interested in buying your product without the dreaded feeling that they’re being sold to.

Remember…“People don’t like to be Sold, but they do like to BUY!”

In other words…

You’ll be putting the power into your prospects’ hands.   While getting them to trust—and buy—from you!

Now, once you’ve done your homework by answering the above questions, I strongly recommend you…

Click here to get instant access to our flagship product: Attraction Marketing Formula, a complete, no B.S. roadmap to create your own online prospecting machine.

Inside, you’ll get the skills and strategies to attract people who are already interested in what you have to offer – so you won’t have to pressure, nag, or chase down anybody to “sell” them anything. EVER.

Trust me, creating this type of qualifying process automatically positions you as the authority.

Not only that, but these methods allow you to build your business automatically—where people reach out to you (instead of you having to reach out to them).

And if you learn these online ‘attraction marketing skills…

People will be automatically attracted to you and will want to join your organization as a result.

So if you’re ready to get started…

Simply click here to get instant access to Attraction Marketing Formula, and start passively filling your prospecting pipeline today!

Thanks for reading,