Reading Your Prospects Mind For Better Results In Your MLM Business
Reading Your Prospects’ Minds:
How To Get Google, Facebook & YouTube To Tell You Who is Ready To Join Your Business or Buy Your Products!
“The more you help people get what they want, the more you will get what you want.”- Zig Ziglar, Sales Trainer & Motivational Speaker
A good friend and mentor told me a story of his cousin and how it relates to network marketing and locating a good qualified prospect for your MLM business.
Great story and really relates to what we want in our business.
Here is the story of Jimmy and his experience with a door-to-door salesperson.
Ferny writes:
My cousin Jimmy was telling me a story of how one Saturday morning he woke up to somebody knocking on his door. He puts on his robe and was greeted by a salesperson with a box of frozen goods.
The salesperson was dress sharply, had a big smile, and spoke faster than a hurricane (how typical right?) Apparently, on this beautiful Saturday morning, he was trying to sell what he claimed to be “top-of-the-line” steaks to my cousin.
My cousin was a big groggy, a little hungover and not very coherent yet… so he just couldn’t manage to get rid of the annoying salesperson. No matter what excuses Jimmy came up with to NOT want to buy the steaks, the salesperson would quickly brush that aside.
Jimmy’s wife, Margarita, not sure what the commotion was all about, finally got herself out of bed, put on a robe and came downstairs.
She quickly analyzed the situation, saw that Jimmy was having a hard time getting rid of the salesperson, and did the one thing that finally worked.
She asked, “Are the steaks kosher?”
Lo-and-behold they weren’t! So she said, “I don’t want them.”
With that, the salesperson left. He just wasted 30 minutes of his time which cut into his profitability. (Heck, I didn’t even know my Mexican cousins were Jewish! lol)
Not only did the salesperson tick off my cousin and his wife (for waking them up Saturday morning) but he committed the one mistake that 90% of businesses make in their marketing…
Know Your Target Market
Know Your Target Market and Build a Successful MLM Business
See, the salesperson did the one thing many businesses do — especially within the realm of network marketing. He did NOT study his market (obviously his timing was bad too… nobody likes to be woken up from bed Saturday morning).
He had no idea whom he was talking to. He had no idea if the residence of the house he rang the doorbell at would have the slightest interest in what he had to offer – steaks. (Or that he’d be talking to Jewish Mexicans!)
He was blindly marketing to random folks with the hope that they would buy. He had no idea if my cousins were even meat-eaters (try selling steaks to a vegetarian)!
Had he done his research, he would’ve completely skipped Jimmy’s residence in favor of the carnivore two doors down who wakes up early Saturday morning to hunt and kill, small animals to eat!
And guess what? He probably would’ve made a sale.
How To Find Your Perfect Customer
When you are marketing your business opportunity, you always want to have an idea as to whom you are targeting. You have to figure out who would realistically be interested in your products or opportunity?
Figuring this out will end up saving you a lot of money, time and head-aches. It most diffidently stop the frustration and struggles you may be experiencing.
You see, too often a network marketer fails because they are convinced that EVERYONE is their target market, which is simply NOT TRUE! They spend all their time, effort, and energy pitching their product and opportunity to everyone they know, without regard for interest level or need.
The result? Is like trying to “sell steaks to a vegetarian”. It’s not that the product is not worthy. It’s just that without finding a NEED and WANT in their prospects, these network marketers:
- Have no idea if there is a REAL tangible need for that product, and
- Have no idea how to get in touch with the people who actually would be open to listening to a product or business opportunity presentation!
So before you even start thinking about spending money on newspaper ads or flyers, or post cards and notes, conjure up an image of the perfect customer for your products/services. Understand where they’re coming from.
In my mind .. and on paper.. I have identified the perfect person. I know their age, married or single, children, education, where he/she lives, what car they drive, where they vacation, even the color of hair and eyes.
Ask yourself:
- What problems can I help solve for them?
- What questions can I help answer for them?
- How do I relate to them?
- What is unique about what I have to offer?
- Why should they give you time to hear about you and your product/service or business opportunity?
Answering these questions will help you in coming up with a marketing campaign targeting your ideal customer. (The best part: They don’t even need to know YOU!)
This process helps setting up your “pre-filter.”
What is a Pre-Filter?
A pre-filter weeds out the people who are NOT interested in what you have to offer – thereby saving you marketing efforts and a lot of heartache talking to people who might otherwise, get angry at you.
In our steaks example, it’s simply filtering out all the vegetarians (and if you want to get more detailed, you’d also filter out those who only eat meats that are kosher).
I sponsored a person in my business opportunity who’s only interest was truck racing. He joined only because I made a great presentation. I didn’t take the time to get to know him or his interest. My only interest was to sponsor him. After several months, he simply disappeared and I lost track of him.
Online marketing makes this process very painless, precise, inexpensive, and simple.
For starters, realize that a chunk of marketing can be done via the search engines and social networks (such a Google, Facebook and YouTube for starters). This means, people come online with questions in mind – questions for which they are desperately seeking answers for.
They search for things like:
- “how do I make money online?” — great for business opportunities
- “how do I get leads for my business?” – great for MLM business owners
- “how do I start a home base business?” — great for opportunity seekers
- “how to build a dog house?” — great for people selling books on carpentry
- “martial arts (in your city)” — great for martial arts studios in your city
- “kosher butcher Phoenix Arizona” — great for Jimmy & the family
They Are Already Telling Google and Facebook What They Want and Like! Get These Platforms to tell you what you need to know!
Online marketing allows you to structure your marketing campaign such that you get to pick out the online questions you want to answer.
You get to choose the questions and expressed needs which your products/services or business opportunity seekers are well suited for and not concern yourself with the rest.
Of course, you can accomplish this via traditional marketing (for example, only advertise on fitness-related magazines if you have a fitness product). However, online marketing affords you MUCH more control in specifying whom you want to interact with and you can do it for A LOT Less time and effort!
This wider degree of control provides vital feedback and translates into money in the bank (from the income you’ll reap because of your appropriately selected audience and the savings you’ll keep from not wasting money on fruitless marketing to the wrong crowd.)
The best part is… not only can you define your market (you can get as nitty-gritty detailed as you want), depending on the medium of your choice, you either pay very little for your marketing or you only pay when your audience responds to your ad.
We will even help you with that!
Spend some time right now and brainstorm on what your market really looks like. Get to know them, their wants and desires. Their problems and issues.
Identify those people who can relate to your products/services/business opportunity. (HINT: It’s not EVERYBODY!)
Identify Your Network Marketing Prospect is not that difficult and will save you a lot of time, frustration and effort. With the right tools, training and coaching many successful network marketers are using the power of Attraction Marketing. You can to. Below is a Button. Click on that Button and Get A Copy of Attraction Marketing Formula and enjoy a 10-Day Bootcamp. Learn How To Become The Hunted Instead Of The Hunter.
In the next post I’ll cover more on how you build an online marketing campaign to accomplish this. Stay tuned!
P.S. To skip ahead and get the most comprehensive internet recruiting course for network marketers, grab your copy of The Attraction Marketing Formula! Click the Button below to get your copy of a 10-Day Online Recruiting Bootcamp. Learn how to get leads and prospects to Call You about your business.
