Are you tired of working on leads for your business with minimal results? It’s time to really figure out what’s going on and to formulate a better plan. You’re about to read some information that can guide you and get you heading down the right path when it comes to securing leads.
There Are No Secrets In Lead Generation
Before I go into the Secrets About Lead Generation, I must tell your that there are NO SECRETS. Lead generation is simply knowing who you want in your home business. Knowing how to attract your perfect lead. Placing blinders on and focus all your attention on the person.
Use social media as a lead generation tool. Sites such as Facebook, Youtube, and a host of others will get you noticed and will help generate free leads for you network market business. These sites along with your personal efforts can and will build a growing home based business in a matter of months.
In social media, you need to not only build a presence, you also need to build a community. It’s an opportunity to build trust which will lead to more and more leads coming your way. Don’t just look at the obvious social media channels. Consider them all.
Be more active on niche-relevant forums and discussion boards to generate easy leads. If you hang out where consumers ask questions, you can gather trust, brand yourself and be a go-to source for them. Not only will they appreciate your assistance, they will also most likely visit your site for more info or to make purchases!
Door knocking is always an option, so don’t rule it out. This can even be true if your business is B2B. Visit businesses and ask them about who they’re currently using for whatever it is you’re selling, then let them know why you’re the better option. Leave some materials behind and move on to the next location.
Know Your Target Market
Know your target market. When you understand the specific group that most needs the products or services you offer, you will be able to reach them more efficiently. For example, if you are trying to reach weight lost customers, you have a better chance of generating leads if you avoid talking about skateboarding. Know your target market. What are they looking for? What are their needs? What is causing them “pain?” The more you know about your target market the better you will become in generating leads.
How do you know your target market? Who are they? Create an Avatar. Write out a full description of who you want to attract.
- Is he or she married?
- Where do they work?
- Do he or she have children?
- What type of job are they working?
- Where do they live?
- What is their education?
- Color of eyes, hair, how tall?
- What is their desires or pain?
- Are they looking to make extra money to pay bills?
The more you know who they are the better you can address their wants, desires and pain. You can then provide a solution to address the desires, wants and help with the pain.
Write this person out on paper. Even place a picture of this person. Post the Avatar next to the computer and study this person.
Become very close with your person. Know them as if they were sitting next to you. The more details you can provide, the better you will become in marketing to them.
Make time for lead generation every single day. Even half an hour daily can be very effective. Like most things, it’s building the habits that’s the most important aspect of successful lead generation. If you do it daily, you’ll find you become more effective at creating potential qualified customers.
Attraction Marketing Will Help Generate Lead
Once you know who your target market person is, market to them using the power of Attraction Marketing.
Attracting Marketing is “specific” marketing. It is providing a detailed strategy to your Avatar. Attracting Marketing is solving issues, helping, and providing specific solutions.
Here is your assignment:
- Write out who you want to attract.
- Create a detail Avatar of this person.
- Post this Avatar next to your computer or a place in which you will see them everyday.
- Get the Attraction Marketing Formula.
- Use Attraction Marketing to grow your business.
- Do this everyday for 90 days and your network marketing will begin to grow.
Figuring out how to generate leads isn’t easy by any means, but once you get going, things really can start to work out for you exponentially. Don’t get discouraged but in fact get motivated in the right direction. It’s time for the tides to change and for you to reap the benefits.
Here’s to your success,
