Still Advertising In The Dark Ages?
Market Your Business To The Mobile World
By Bill Fletcher Mobile marketing can also be commonly known as wireless marketing although wireless is not 
necessarily mobile, which can cause confusion in the use of the term. This article can help you better understand what mobile marketing is and is not and to help you see if this can be a type of marketing that you can benefit from.
So if your: Still Advertising In The Dark Ages?Market Your Business To The Mobile World
Personalize your messages. Use the subscriber’s name and make sure the platform you use can inset the person’s inputted information into the message. Having personalized messages helps improve your relationship with your customers.
You have only 160 characters and the person’s name is included, no matter the length. Try keeping your messages short when you personalize them. 
Know your hours. You do not want to be messaging customers while they are sleeping or having dinner.
Avoid bothering them on holidays or Sundays, unless it is important. Your customer does not always want to be dealing with your texts, so make sure you are only texting at good times.
Stay away from flashy design. If you want to add music to your webpage, that is fine, but you should not send messages that have music or flashy images attached to them.
People like simple messages, and if yours starts blasting music at them or brightly flashing, they will immediately hit delete and ignore you. To reach the truly tech-savvy consumers, use QR codes in your printed ads. Anyone with a smart phone can scan this code and access your website. Have the codes printed on posters, brochures, business cards and catalogs. A QR code is a good way to immediately engage a potential customer who is interested by a printed ad.
When building a mobile marketing campaign, you need to make sure that you know your market first and foremost. If you cannot identify and correctly cater to your intended market, 
your campaign is going to ultimately fall flat and nothing will be able to save it. Identify your market and know it well. If you really want to convert sales with mobile marketing, work hard to make visiting your site a pleasurable experience for people.
Because most mobile users are on-the-go users, they’re more inclined to quickly browse through multiple sites than PC users are. Give them a reason to stick around. Never neglect to cater to the people who aren’t responding to you in a mobile marketing campaign if you want even more customers.
You should also do more to bring back repeat customers, but also fix what’s not working with your campaign so that you can entice more people to stop in. Avoid anything in mobile marketing that seems too easy. If it seems like it may be really easy to implement, you can be sure that something’s wrong with it.
Of course, we’re talking about mobile-specific things here, like apps and formatted sites. A lot of ads and email techniques are universal, so don’t fret on that front. All mobile marketers would do well to remember that mobile marketing is not a typical marketing strategy. In fact, it isn’t really a strategy at all. It’s simply a means of communication.
Approach mobile marketing like basic internet marketing just will not work out well for you in the end. You know by now that you should be interacting with your customers via mobile marketing, but you can also ask your customers to interact with you. You send them videos and messages; maybe you should ask if they have anything they want to send. Especially if you have a blog affiliated with your business, posting user videos there can increase your profile.
As explained above, mobile marketing is also called wireless marketing but wireless marketing isn’t always necessarily mobile. Therefore, the term can be confusing or misleading and mobile marketing also has many methods.
By reading this article, it has helped you to comprehend what wireless marketing truly is and what it is not.
Thanks for listening
