By Bill Fletcher
Introduction
If you talk with the top income earners in network marketing, they’ll all say that prospecting is the key to success. It’s just like prospecting for Diamonds: Diamonds are valuable and rare, so you don’t have to find many of them to become wealthy. In network marketing, it’s the same–all you have to do is find a few real, live diamonds.
How To Be Successful In Network Marketing…be a professional…learn for experts…know your “WHY”
So how do you do that?
Here is a great book to read: Acres Of Diamonds. The story line is a gentleman who wants to find wealth and travels the world looking for wealth. Unsuccessful the man soon passes away only to leave a fortune behind….you have to read the story to find out what he missed.
You can read Acres Of Diamonds in just a few hours. I wore out my first copy and now on my second. Excellent book and quick to read. The ending will surprise you.
What Is A Network Marketer?
First, let’s examine what a network marketing diamond looks like. Quite often, they’ll surprise you. I have a good friend Jerry. Jerry is married to Angie and they have two children. Jerry is employed and his wife is also working. If you would meet them, there is nothing special about either. Over the years they acquired a lot of debt with house, car, education and children.
Again, nothing special except: both want more out of life and more for the children than they can currently provide.
There is a passion about them. You can see it in their eyes. Are they the top earners in their network marketing business? Not yet but watch them.
What makes them special? Education..No. The business opportunity…No. How about…their upbringing…No. Both Jerry and Angie have a desire to be better..to have more enjoyment..to be financially free..retire without worry.
Another true story: Nancy. Nancy is single mom, high school education with two girls ages 9 and 12. She has raised them alone for over 6 years. Nancy works at Target and has been there for 4 years. Nice lady but not someone who you would think was a success.
On the outside, Nancy didn’t seem like a diamond, but she had a big reason to succeed–she was the sole supporter for her two kids. The first quality of a diamond is a “purpose”, or a “why.”
Today, Nancy is the top income earner in the network marketing company. Beyond the “why,” diamonds like Nancy are also open to coaching, they schedule daily time for their business, they’re positive, focused and enjoy life. There is a quality to these people that goes beyond the ordinary. Is Nancy ordinary? Absolutely Not!
How Do You Find These Diamonds?
I suggest you read Acres Of Diamonds first. You may have diamonds right in your backyard. They could be your neighbors, friends, co-workers, pastor, and employ’s at department stores, mail person and even friend you don’t know yet.
Typically, when you join a network marketing company, the company and your up-line will tell you to make a list of everyone you
know and begin contacting them about your business. Unfortunately, this usually turns out to be disastrous, because as a new networker you probably aren’t prepared to handle your prospects’ questions and objections.
It is this reason that so many quit their MLM business. However, if you’re prepared, know what to do, have great coaching and know how to prospect, you can get through to your start-up and become a successful network marketer.
Instead of calling the people you know and telling them all about your company, spend time finding out about their life. Use FORM–that’s
- Family
- Occupation
- Recreation
- Money
In your conversation, ask them questions about time with the family, how their job or business is going, what vacations they have planned and how they’re preparing for their financial future.
As you ask these questions, listen for areas that are causing stress. Job worries, little money for a family vacation, no savings or extra money for investing, want more family time. Look for the “I wish I had…”.
Make note of their comments. LISTEN don’t talk..keep asking questions. People will open to you if you just listen. When you have two or three stress comments written down, it’s time to present the concept of your business with a question like:
“You have several areas that seem to be causing stress (mention each one briefly), and I’m wondering if you’d be open to a possible solution?”
If the person responds favorably, then present information about your business and how it will be a solution to their stress. Don’t Pitch..talk. Give example of successful people. Tell them why you are building your work at home business.
What if they respond negativity? That’s OKAY. Three options:
- Go back and identify how you can help with…pick out one of the stress areas.
- Ask if they wouldn’t mind helping you. “Do you know anyone who may be interested in making money at home or make a little extra income?”
- Just thank them for spending time with you and ask them to stay in touch. POWERFUL
Why is this powerful. It shows that you are in control. You are looking for positive people. You are willing to walk away. And for some people they will be shocked that you won’t stay and argue. It also conveys that “I don’t need you.” Remember you are looking for that “special” person.
Beyond your warm market, there’s a whole world full of diamonds. All you have to do is “sift through the dirt to find them”. Even better would be if they found you. That’s called attraction marketing. You set yourself up as an authority, and high-quality prospects will come to you.
One of the best training programs on attraction marketing is called My Lead System Pro.
My Lead System Pro or MLSP has taken so called ordinary people and coached them in the art of becoming masters in their network marketing business or affiliate program. MLSP will teach you how to set yourself up to attract quality prospects.
Founded by network marketers for network marketers MLSP offers the training, coaching and programs that no other company can offer. One of the benefits of MLSP, is even if someone says NO to your business opportunity, they may say YES to your affiliate program with MLSP. This mean that even when they say no you can still make money.
Understand, that you will get more No’s than Yes.
Don’t know if MLSP is right for you….take a “test drive”. Look at all that is offered in the back office. Visit with top earners in their MLM business. Take a course on “How To Become Successful With Facebook”, “Twitter”, “Article Marketing” and “How To Make Money With A Blog” or “Video Marketing”. It’s all there.
Summery
There are many methods for prospecting. Take the time to talk with top income earners in your company about how they prospect. Read books, listen to CDs, and attend teleconferences and web conferences. Become a sponge for information about prospecting. Decide which methods are going to fit you and your life style, and put it to work every day. If you work consistently and persistently, you’ll soon have a network full of diamonds.
And a successful home based business or work at home money making machine just like Nancy, Jerry and Angie and so many other successful network marketers who got their start with My Lead System Pro.
How to be successful in Network Marketing takes time, dedication and focus. You have these qualities all you need is the help and coaching from experts who have already done it. Take a look at My Lead System Pro and decide for yourself if this is the right program for you either to grow your home based business, start a home based business or a work at home with an affiliate program.
Thanks
