The Ins And Outs Of Facebook Marketing

By Bill Fletcher

Staying on top of trends and maintaining a relevancy with your audience is critical in advertising. Facebook is used by many people and you should be taken advantage of this Social Media Marketing. The following article will give you advice on using Facebook for your marketing campaign.

Do not forget about your existing audience. In the rush to get new customers, many companies inadvertently take their old customers for granted. For powerful Facebook marketing, you need an audience that feels respected. This will boost engagement and build your relationships.

Make good use of Facebook Insights. You should visit this feature on a weekly basis to get an idea of how many people you reached out to. You will be able to get detailed numbers for each updates as well as a weekly number of uses you reached out to.

Be careful of any images you post as ads, as only 20% of the image can be actual text. If you end up submitting an image which has more than 20% text, it will be rejected and you’ve wasted your time. Be creative and create an image which captures your audience’s attention.

Be judicious about your updates. You will lose the interest of your followers if you don’t share content that’s really valuable with them. Your updates should be educational, helpful or entertaining. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.

If you have a company that doesn’t have a lot of customers all the time, like a car dealership, then you don’t need to get a business page on Facebook. Your customers often come and go at random and will not be following posts. Invest your marketing dollars in a targeted Facebook ad instead.

Try to create a dialogue with your customers. Ask them what kinds of products are their favorite or if there is anything they would like to see added to your business. Try to keep the topics for dialogue positive. Do not ask them what was the worst experience they had with you or one of your products

Facebook allows you to have both a profile picture and a cover picture. Make sure that both of these have something to do with your business. In addition, do not make the pictures too complex or flashy. You want them to be easily identifiable to your target market. If they are not, someone could be confused about what your page is really about.

When you get advice about “the best” of something, such as the best type of post, or the best type of content, or the best time to post, it will already no longer be the best. Why? Because your competition has read that post too and will be following it. Research your target audience and figure out your own personal “bests”.

If you do not have time in the day to maintain a Facebook page, you should get someone else to do it. People will notice if your messages become to brief and start to lack substance. It is perfectly acceptable to have someone else run the page while you work on other aspects of the business.

Encourage two-way communication with your customers. If a customer posts a great photo of your product or service, share it with everyone. Also take advantage of the Reply feature getting rolled out to respond directly to particular comments on an individual basis. Facebook allows for both group and individual communication simultaneously.

Don’t think of your fans as numbers. That’s a big no-no in Facebook marketing. You aren’t collecting numbers, you are building brand champions. You are creating a community of people who love your company or brand. Treat them with the respect that they are due. These people can make a difference for your company.

Make use of the provided analytics tool set, Insights. Insights shows you what parts of your page are drawing traffic and what just isn’t working for you. You can make use of the Insights data to adjust your page according to what your visitors want to see, which will draw more visitors to your page.

Integrate your campaign across multiple platforms. You want your branding, your site’s look and feel, to be consistent across your Facebook page, your website, your Twitter page, your YouTube channel, and so on. Consistent branding will make visitors feel more at home on all your business’s advertising platform, and therefore encourage more use of all the platforms.

Be sparing in your use of Facebook’s Update ability. This tool allows you to engage directly with your followers. You should only use this when it’s most important. It is not for promotions but for actual news that should be brought to your followers’ attention.

Instead of thinking that Facebook is not for your business, think about the good opportunities that it actually presents to you. Since there is a huge audience this strategy can help your business grow. Keep these tips in mind moving forward.

To your success

PS: I Show Network Marketers How to use Social Media Marketing to Recruit More Reps, Get More Leads and Become a Top Earner in Their Network Marketing Company. Who else wants to discover how to rake in over 7,000 leads, earn tens of thousands in affiliate commission and get paid even when you sleep? Social Media Marketing can get you there.

Click this link for more information. Planning-4-Success

If you enjoyed this post retweet and comment please…thank you