Are you a network marketer without a big advertising budget?
Don’t fret!
Because it can be a lot more affordable (and profitable) than you ever imagined to run paid advertising today.
Leveraging Facebook’s ad platform is, by far, the quickest way to automate and scale your business to six- and seven-figures.
Now, there are three types of ads you should ALWAYS be running.
Contrary to what some ‘gurus’ teach, it’s not just a matter of setting up a Fan Page and driving traffic to your capture page.
Traffic today is an “ecosystem,” where you need to run multiple types of ads together for everything to work properly.
Here’s why…
Facebook is a SOCIAL networking platform!
As such, you need to pay attention to the social aspect and use it in conjunction with paid advertising.
That synergy is where you’ll start seeing magic happen with your ads.
Facebook ads are only difficult and pricey when you’re just trying to get clicks to your website, without engaging your audience first.
That’s why I’ve come up with this three-tiered system that works well for online entrepreneurs and small-business owners.
So let’s dive in!
The first ad you want to run is a…
Big picture time:
Stories are the way people connect and identify with others.
They’ve been used since the beginning of time, before there was TV.
All the way back when cavemen sat around campfires, they told stories to entertain each other.
Human communication is story-based!
Think about when you were in your high school history class, sitting at your desk, bored out of your mind.
You’d think to yourself…
“Yeah, this kind of sucks.”
And then the teacher starts to tell a story, something you’d never heard before, and all of a sudden, you perk up!
Now you’re interested in early colonial history (…because who knew there was cannibalism at Jamestown!?)
It’s the same way with your ads.
Instead of just saying something like…
“Certain network marketers do this, which doesn’t work. However, I know what works, and here’s the secret I found.”
You really want to tell a bit more about who you are and what you do.
The struggles you went through.
You want to develop an emotional rapport with your audience
So they feel like…
“Oh my god, this person is just like me. They went through that just like me.”
And you want to get them to raise their hands and say…
“Yes, I want to work with you.”
Because they identify with you.
That’s done through telling stories.
So a story ad is number one.
It could be accomplished through either a clicks-to-website ad or a conversion ad.
- You could ask people to “comment below” to get more information, or
- Or you can also run traffic to your website to get people to sign up for your free lead magnet.
Point being that a story ad is the number one thing you need to run, because you need to get your message out there as an entrepreneur.
The second type of ad that every entrepreneur should be running is a…
Video views are cheap on Facebook right now.
In fact, Facebook rewards advertisers for using video in their advertising.
And essentially what you’re doing is creating your brand by creating familiarity with your prospects.
You might not get a conversion right away, but you’re getting in your prospect’s head.
They say…
“Oh my god, I’ve seen this person all over Facebook, they must know what they’re talking about.”
So when you eventually ask for the sale, or even just to get them on your email list, they’ll have some familiarity with you.
They’ll know who you are, because they’ve seen your videos in their News Feed.
The best thing about videos right now is this:
Facebook rewards you for doing them!
It’s also a great for retargeting.
People used to think of retargeting as something complicated or too “techie,” but Facebook has made it super easy at this point.
Now you can retarget easily with videos.
Here’s one of the best ways to do it:
- Do a Facebook Live and boost it ($5 minimum)
- Let this campaign run for a day or two
- Once complete, go into your Ads Manager account
- Under Audiences, you’ll be able to create a Custom Audience of everyone who viewed your video
Now you have an pre-made audience of prospects who’ve watched your video to follow-up with!
It’ll be a smaller audience at first, but a HIGHLY responsive one.
Then you can boost future videos to that particular custom audience.
That audience will keep building and building, so they get more and more familiar with you.
Bottom line:
You’ve got to do video ads!
You’re not going to be successful on Facebook if you’re not running video ads.
Because that’s the direction Facebook’s going to compete with YouTube.
Video is the way of the future.
You’ve got to learn to do it.
I don’t care if you’re too afraid to get in front of the camera; too bad!
You’ve got to get over that if you really want to build your network marketing business online.
The final type of ad you want to run is a…
This is the type of ad where you get somebody to raise their hand and say…
“Yes, I want to work with you.”
Or you get them to sign up for your email list on your website.
Which eventually you want to turn into a purchase.
The conversion ad is something that you want to run when you’ve already shown people your story.
They’re already familiar with you.
They’ve seen your videos at this point.
You provided value to them, and now you can say…
“Hey, you know what? I’ve got this solution right here. If you’re interested, hit me up. And here’s the link to my website, go ahead and sign up right here.”
But here’s the thing with conversion ads…
You want to already have some familiarity with your audience, because you’re going for “the ask” on this ad.
And you want them to take a specific action other than just watch your video or read your blog post.
Basically…
You want them to make a commitment
It’s kind of like going on a first date with someone.
You wouldn’t ask them to marry you on the first date.
That’d be weird and creepy.
You’d want to go on one, two dates, three dates, four dates, five dates, etc., to build a relationship with that person.
Eventually, once there’s a bond and trust, then you can ask for their hand in marriage.
It’s the same way with your customers.
Asking for a big commitment, like signing up for an email list right off the bat, is a big ask for somebody.
We’ve all got way too many emails in our inbox at this point.
We’re all inundated with advertising message after advertising message and ad after ad after ad.
We’ve all become extremely skeptical about everything
The last thing we want to do is have somebody else, some other marketer that could be a fly-by-scammer, clogging up our inbox.
We don’t want them in our inbox until we trust them.
Again, it’s the same as where you wouldn’t want to ask for their hand in marriage right away.
You want to build up a certain level of trust, and that’s why you want to share your story.
It’s powerful when you put your face out there by doing Facebook Lives, and then retarget those viewers with more content in their News Feeds..
Now they know who you are.
Now when they see your capture page or a blog post they’re going to be say,
“Oh, I recognize that person and they know what they’re talking about. Let’s check this out and maybe I’ll buy now.”
Bottom line…
Traffic and conversions is all about building relationships
By following the above strategies you demonstrate:
- You’re a real person
- You have a legitimate business
- You’re fun and tell interesting stories
- You can relate to others and understand their problems
At this point, why wouldn’t your prospects want to do business with you?
Now, I know that everything I shared was pretty high level and conceptual today.
But it’s important to know how to think about the process instead of always focusing on the nitty-gritty, nuts-and-bolts tactics.
Luckily, if you’d like help with the more technical side of running traffic, then I recommend taking us up on an over-the-shoulder tour of…
Our highest-converting ads and campaigns!
Yep, we’ve put together a point-for-point tutorial revealing our exact advertising process in a 100% FREE traffic workshop…
Hosted by none other than Tim Erway, our CEO and co-founder here at Elite Marketing Pro.
Simply pick a time and register right here.
You’ll discover how you can put together a profitable ad campaign in just 10 minutes a day with as little as $10 in initial ad spend.
In fact…
You’ll see how this exact formula to turned a $10 test campaign into $141,246.30 in sales.
And Tim will show exactly how we did it.
Hint: building relationships is a big piece of the puzzle.
So if you haven’t registered yet, what are you waiting for?
Pick a time that works for you to attend Tim’s traffic workshop right here.
Thanks Matt. The article is timely and great content
Until next time,
