Tips For Running Effective Mobile Marketing Campaigns

If your customers are savvy when it comes to technology, you should always place QR codes on the printed material and advertisements that you will be sending to them. This makes it easy for smart phone users to access your site and use your coupons.In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike.

There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.

Build a good database. Do not slap customers’ cell numbers onto your subscriber list just because you have access to them. The reason is you must have their permission before you begin doing this. Get their permission by emailing the permission form, or having a page on your website where the user can opt-in.

Hint Mobile marketing messages should be brief and easily understood. Send a clear message your audience can understand quickly.

If you are not an expert on designing for a mobile audience, then by all means, hire one. It can be very difficult to make a mobile site that is easy to use and good to look at. Outsource this to qualified candidates if you want things to go smoothly.

Mobile Platform

Hint Have your friends test your site, ads, emails, and other parts of your campaign. Consider hiring someone to test out your system in order to get an unbiased viewpoint.

A successful standalone mobile platform must have a home base. Make people arrive at the home base and keep in touch with them once they do. You should never develop your entire business around a mobile platform.

Hint Watch the competition to see what techniques they use for their mobile marketing to get an edge on them. You need to set yourself apart from everyone else.

Avoid texting your customers during odd hours, such as early mornings or late nights. Customers will be unlikely to buy your product, even if they like it, if you have bothered them at odd hours of the day.

Hint There’s plenty of money to be made in mobile marketing. There are many more people that are using their phones to download apps or use social networking sites.

If you’re going to get involved in a mobile marketing campaign, make sure your sites and communications are optimized for a mobile screen. If you want to know what your customers are dealing with, try out the phones that they are using.


The best mobile marketers out there take things a progressive step at a time, continuing to climb the mobile ladder. Do not rush things and launch a campaign without studying your market first. Continue to interact with your customers by first sending texts, then calls and then video, building your network as big as you can. Use your resources as best as you can.

Make it effortless for recipients of your marketing ad to send on and they perhaps they will. To spread the word, offer an incentive to those customers who pass along your mobile marketing promotion.

Hint The greatest mobile marketers use progressive strategies so that they can continue up the mobile ladder. Do not rush things and launch a campaign without studying your market first.

It may be harder for people to navigate your website if they are doing so on their mobile device. Keep your mobile campaign uncomplicated. This might make it appear simple if you’re using a computer, but the format will be ideal for mobile devices.


If you want to improve how you market products through mobile marketing, be sure to apply search engine optimization strategies to your mobile websites. Of course, you should optimize for Google first, because Google controls the mobile search market.

Reading these tips will help you discover how to be an outstanding mobile marketer. You should know how to use the information that you will receive. You can change your plans to find the right strategy for you.

To your success

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Bill H. Fletcher, EzineArticles Basic PLUS Author

About The Author

Bill

Bill Fletcher is a marketing professional and Business Coach. My goal is to help anyone who is interested in building a home base business through a systematic approach to success. Planning-4-Success will guide you with the help of some of the best coaching program available anywhere. We train you with the best professional in all categories of business building and success management.