When Your Network Marketing Prospect Is Not A Prospect?

By | Bill Fletcher

Working in your network marketing business, what you need more than anything else is well qualified leads. Taking advice from top marketing experts, when you have an endless streams of leads your marketing business is fun and exciting. Soon you quickly identify When Your Network Marketing Prospect Is Not A Prospect…

That’s why I’m not fooled by the many eBooks and marketing courses that promise to teach you the secret to generating thousands of prospects for free. Just remember what a wise man said: “you get what you pay for.”

A big part of the confusion is to identify who is a real prospect and what they are looking for.  In a recently released ebook the author uses the term “paid members” in one paragraph then claims a number of thousands of members in the next. You are led to believe that the use of “members” in these two statements refers to the same thing, only they don’t.

If you really want to be smart about your options and avoid costly mistakes it’s important to know what a prospect really is.  Just keep in mind most prospect will not join your network marketing business.  That’s OKAY.  When you have endless leads, simply move to the next prospect.  This makes network marketing fun and less stressful.  We can show you how to get more leads with less stress.  Here’s HOW!

Here are some definitions to help you understand a prospect…

• Hot Prospect: Someone who knows who you are or someone you have made contact with and trusts you or has a genuine interest in your business opportunity.
• Prospect:  Someone that has requested your information or has shown interest in your business opportunity.
• Cold Lead: Someone who has responded to a business opportunity ad similar to yours and is believed to still be in the market.
• Casual Stranger: Someone who may or may not be interested in your business opportunity – there’s no way of knowing until they respond to your inquiries. Understand that most are not interested.  Keep them up to date but don’t waste a lot of time.
• Vampires: Other marketers that pose as interested prospects only to pitch their own business opportunity.

So when is a prospect not a prospect?

Let’s identify Leads and what they mean.

• Purchased Leads: Cold leads have been the backbone of direct marketing efforts for years and have generated billions in sales for many network marketers. Don’t assume they are hot prospects from the beginning. They must go through the discovery process. Discover what they are looking for and Why.
• Pay Per Click Leads: Prospects or even Hot Prospects depending on the offer. PPC allows for highly targeted campaigns. The downside is that there can be a steep learning curve and some expense involved. Competition (and click fraud) is never far behind and PPC marketers need to stay active in their campaign to stay ahead.
• Blog Leads: Most often Hot Prospects but also Vampires – these prospects have often spent some time on your site and have read your posts. Blog leads are difficult to generate because the blog must have traffic and original creative content. Both take time to build and knowledge of search ranking is a must. As mentioned blogging can be a great source of leads but will take time to get noticed by the search engines.
• Website Leads: Prospects, sometimes Hot Prospects – as with blogging, getting traffic to a website becomes a primary factor in being able to generate leads. From there, the content and scope of the site will determine the caliber of lead generated.
• Twitter Followers: Mostly Random Strangers & Vampires, sometimes a prospect. Followers are pretty easy to come by but they are not prospects. Followers are not waiting to hear about your offer and most will miss what you post just because there is so much. Twitter cannot be approached as a personal classified system – yet that’s how 85% or more of network marketers approach it.  Some marketers have made contact with qualified people but don’t relay on Tweets to get you’re a massive amount of leads,
• Facebook & Web 2.0 Communities: Random Strangers, occasionally Cold Leads, sometimes Vampires. A great place to network but be careful of vampires posing as prospects. Every network has it’s own tone and metrics. It’s important to note that blogs and social networks have value beyond direct lead generation. Learn how to use these tools in a smart way by receiving the proper coaching.  Click HERE for more information

The real key to prospecting success is in learning how to turn cold leads into hot prospects. Once you know this process, a whole bunch of legitimate prospecting options open up.

Learn how to use Facebook, Twitter, YouTube, Blogging and Article Marketing as well as a host of other Social Media programs to get your network marketing business growing.  We have the best network marketers standing by just to help you.  Pick your marketing focus and become an expert in the marketing field.

Here’s to your success

PS:  I invite you to watch this FREE introduction.  Imagine what it would be like to create financial success.  Please click HERE…