By Bill Fletcher
To succeed in your online marketing efforts, you will need to work and be diligent. This work however, should be geared towards making your home based business more effective and profitable. It does no good to work very hard at pointless tasks. The only direction you should be traveling in is in the profitable direction. Any other path is just a dead end.
Having an Effective Online Marketing Plan is the basis of your home business. It is the foundation by which your home will be built on. Making money online should be the goal of your Marketing Plan but not the only one. You need the “tools”, “marketing campaign”, “you need a time frame to get it done” and you need “diligent and focus.” Miss any one of these important items and you will just be working on your business.
You Can Have An Effective Online Marketing Plan if and only if you are really serious about building a successful work at home business or any business. Any successful business has a marketing plan. Talk to any CEO of any business and they will tell you how many sales they will make this year, next year and the years beyond. They will tell you the exact plan they will be using.
Example: When Steve Jobs launched iPAD he told you the exact date it would be launched. How Apple was going to market the iPAD. How many sales Apple plans to make and the demographics they are going after.
Your marketing plan is no different. You have a million dollar business and your the CEO. It does not make any difference if your business is run from your home, a small shop, in a mall or a large building. It all comes down to the same thing.
Market Your Product or Services
In order to persuade your visitors to purchase a product, refer them to a page on your Blog that will show them information, pictures and use concerning your product. Another marketing idea and one you should be doing is a video. Video’s are very powerful. It can explain your product, how to use it effectively, it’s advantages and why they should be purchasing from you. Video’s, pictures and blogs will inform potential customers and increase the likelihood that they will make a purchase. A well written and interesting content page about your product will entice your potential customer to make a purchase without any high pressure sales tactics.
If fact one clear point here is to NEVER SELL…Let the customer buy. People love to buy if it make sense and you have a product or item they want.
A top internet marketer and successful network marketer and business person puts it this way, “People don’t buy drills. They buy holes. Drills gives them the hole”. Little out of content but your get the idea.
Ensure your website has relevant information your customers desire. Having a website that’s only one page or barely has information on it won’t really attract people. Add interesting, relevant content like reviews and instructional articles that demonstrate your expertise and legitimacy in the eyes of prospective customers.
Vary Your Marketing
With so many avenues to market your product or your business opportunity, which one should you use? Tough question but when your define your Marketing Plan you should have the answer.
Who is your target audience? What do they want? What are they looking for? Where do they “hang-out”
Your business opportunity is to find as many work at home moms as you can. That is your target audience. What do they want? It maybe making money at home while the kids are at school. Maybe making money part-time to help with the bills. What are they looking for? A way to make money that does not require going to a job. Where do these moms hang-out? Could be Facebook, Pintrest, Instragram, blogs, Twitter, Linkedin and a host of other social media sites.
Use Social Media to find moms. But your marketing is not to sign them into your business or purchase your product if your business is Car Parts. Wrong audience. Work at home moms may be looking for “Weight Loss” programs or “How To’s” such as how to help get your kids to get better grades. The same idea can be used for work at home dads or any target audience. You need to define these people and use the “tools” to get to them.
By use a variety of marketing techniques when you are first beginning to build your business, you will soon discover which methods work best for your business.
Another idea is to use the “old fashion” direct marketing approach. It still works. Direct marketing can include telephone calls, faxes, mail and emails. Use these services to tell potential customers about your goods and services. A lot of the information that is helpful to you can be found in the yellow pages and online by searching Google.
Finally
Online marketing can be very successful by following and using these ideas and tip. Use certain strategies to ensure your customers are aware that your site is secure. You should have an accessible privacy policy visible on every page of your website. This increases customers’ confidence that you will handle their money honestly and properly. Let them know you will always protect their details from theft.
Video marketing provides an excellent way to promote your business on the Internet. Adding a video section to your site is the perfect way to both attract new customers and keep old ones interested. A unique interesting title and picture is a
good attention grabber for new clients.
Taking advantage of the image is a unique way to participate in Online marketing. Adding relevant images to your website or blog can drive up interest in your content by exposing your website outside of text searches alone. Visitors who might just be looking for information sometimes end up looking through your site. This builds familiarity with your brand and makes them likely to return.
Always be aware of the new happenings that are taking place on the Internet. Since the internet is always changing, it is best that you constantly research and acquire as much knowledge as possible as to what is taking place on the popular sites, so you too can stay up with the times and keep your customers.
Always have fresh, current content available on your site. Visitors to your site that see outdated information may believe that your company is floundering and that getting in touch with you would be a waste. A website that is current and running optimally will be more encouraging to readers.
Take advantage of these hints and ensure that you are making positive strides toward maximum profits. Armed with this practical advice, you can begin to make that hard work pay off.
You can have an effective Online Marketing Plan if you first sit down, lay it out and then “put into action”. It’s not “rocket science”. It’s just plane knowing your audience, what they want and providing it to them.
To your success
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