To succeed with a MLM Company comes down to 5 basic actions.
You can have a successful Network Marketing Business simply following the basic rules of marketing. 1. Choose your sponsor carefully or find a good Mentor with in your up-line. 2. Study your product. Know how to use the product or products and the advantages the product has. 3. Attend company events. Success in any business but most important in Multi-Level is to attend events. Meet people and make important contacts. 4. Build new leads. Network marketing is building new qualified leads. Knowing how is critical to your success. 5. Follow-up with your leads. I have seen so many people who think that by simply marketing and getting leads is all there is to building a successful network marketing business. Those who will follow-up are those who will have success.
Let’s look at “Your Success With A MLM Company” and how you can control your business.
Choose The Right Mentor
In most MLM models, the person who recruited you becomes your mentor. That mentor will coach you through the early stages of your work. Typically, the more successful you are, the more money your mentor makes, so it is in his or her best interest to be there for you. In a mentor, you’d want:
- Someone who is available if you need help.
- Someone who you could see yourself working with.
- Someone who will be honest with you if there’s something you can do better.
The problem maybe that your sponsor is new to the industry and therefore may not know all the tips to becoming successful. If this is the case find a mentor within the MLM company to help and advise. If this mentor is in your up-line they will be more than willing to help.
Second suggestion: You may not find a good mentor within the MLM company that you feel comfortable working with. Look out side the the company to a third person or coaching company. You may have to pay a fee to join that company or to the mentor. That’s Okay. Remember the reason you joined the MLM company? Many of these third person companies are independent of the MLM company and offer help, suggestions and marketing strategies to grow your business. There is a cost of doing business. The smart person will pay the fee to see the results. The amateur will try to go it alone and fail.
Study Your Product or Products and Use Them
It’s your job to offer these products, so you should dedicate yourself to knowing everything about them. You’ll need to plan how you will offer the product to potential customers, how to answer any questions or doubts they may have, and any relevant research or studies that support your product and you may have to demo the product or show how to use them properly.
It is also very important that you personally use the products. This way you have confident in offering your product to potential customers.
Attend Company Events, Webinars and Training Calls
Company events are great way to make new contacts while learning new skills. I have seen a new person at a company event return next year with a large growing business. You will leave them better prepared to build your home based business successfully. Events are designed to give you the latest information on new products, marketing and advice in growing a successful business. Attend every event you can. It will definitely help in your business.
Building New Leads
Success or failure in network marketing, is a constant flow of new leads. You’ll need to keep finding new qualified leads if you want to keep making money and grow your business. There are various ways you can find new qualified leads, and you should use multiple strategies to attract the largest target market possible. I mentioned “target” market. Marketing to everyone is marketing to no one. You need to know who your market is for the product you are offering.
If you have a weight loss program is is foolish to market to a truck mechanic. Knowing who your ideal customer is…is marketing to the right person.
- Social media is a cheap, easy way to generate buzz for your product. Start a page for your company on each of the major social media sites and update them regularly.
- Purchase advertising space online and offline. Websites, Facebook, Twitter, Pintrest and a host of other social media are great ways to build awareness for your business and product.
- Cold calling, though old fashioned, is still a popular method of finding potential leads.
- Personal interaction is also useful. Always have business cards on you and be ready to talk about your company. You never know when you may come across someone who is interested in what you have to offer.
- Blogging about you and your product is a great way to get noticed.
Follow Up With All Leads.
To turn leads into paying customers or prospects, you’ll have to follow up with them and offer your product or business opportunity.
- Set up your web page with an auto responder designed to contact people who visit your page. Get Response, Aweber and iContact are great auto responders.
- Manage all your contacts in an organized file with their information easily accessible. Many companies offer a contact manager. If not get a contact manager or a Excel spreadsheet.
- Have a sales presentation ready at all times when you contact a new qualified lead. If the MLM Company has a company presentation I suggest you use that presentation as it probably professional.
- Many prospects or customer won’t sign-up or purchase the first time. Just because someone wasn’t interested once doesn’t mean they will never be interested. Be careful not to overdo it, however stay in contact and show them how you are doing or how others are doing. Statics show that someone needs to be exposed more that once to any product or business opportunity. Your success is to stay in contact but not to pressure.
Your success with a MLM company is not complicated. It takes time, effort and focus. Finding the right person is critical to your success. Marketing to the right person spell success for your business.
Here’s to your success,
P.S. To skip ahead and get the most comprehensive internet recruiting course for network marketers, grab your copy of The Attraction Marketing Formula! Click the Button below to get your copy of a 10-Day Online Recruiting Bootcamp. Learn how to get leads and prospects to Call You about your business.
About Bill Fletcher;
Bill Fletcher is a marketing expert and coach in the use of Social Media Marketing, Network Marketing and Affiliate Marketing. Based in the MidWest, he is the CEO and founder of Planning-4-Success, Master Marketing University and RiteBusiness. Bill’s main focus is helping home based business owners understand trends in marketing.