I know your saying to yourself, “only 4 steps to more traffic in 30 seconds, when everything I read says that’s impossible.” It’s true. There only 4 steps and this article will outline how to get more traffic using Facebook.
It has been proven over and over and over again, video on Facebook is here and it is a great proven strategy to get more leads, more qualified reps and less rejections. So if your open to growing or expanding your Network Marketing business, this article will be of great benefit.
So let’s dive in a learn how in only 4 Steps To More Traffic In 30 Seconds works.
Have you ever heard of a chameleon?
You know, those li’l lizards that change color to adapt and survive in their current environment?
Believe it or not…
Chameleons can teach you almost everything you need to know about how to find success as an online business owner or Network Marketing.
Here’s why…
The Internet is a constantly and forever-changing environment.
And it’s the online marketers who adapt the fastest to the never-ending changes in their online environment that will continue to profit and thrive!
So if you want to stay ahead of the curve and succeed with your Network Marketing business, you need to…
Think of yourself as a “Chameleon Business Owner”
Before we go any further, I have a confession to make…
If you were to take a peek inside my business, you’d see that I’m NOT the most tech-savvy entrepreneur. In fact to lean something new is really a struggle for me. I gave up tie shoes in favor of “velcro’ or “slip-ons” because tying was just getting to complicated.
Despite the fact that I have generated a multitude of leads through my blog and Facebook, I still get frustrated just like anyone else by the “techie” side of things.
But my success has MUCH more to do with my ability to adapt than any technical “smarts.”
You see, by adapting and taking action quickly with what’s working right now I’ve been able to stay ahead of the curve and maximize our results.
The same can happen for you. All you have to do is to “adapt.”
Here’s an example you can apply right now to your own business…
How to get 3 times your Facebook exposure
As of right now, Facebook is giving more organic exposure to video posts than anything else.
Don’t believe me?
Take just 2 minutes right after you read this article and scroll through your Facebook News Feed.
I’d be willing to bet that you’ll notice more video posts popping up in your News Feed than anything else.
What I’ve also discovered is that video posts are getting three times the organic free exposure to our fans as any other post I put out there right now.
So what does that tell you?
Well, if you’re marketing on Facebook to get leads for your business and want to be a Chameleon Business Owner…
Video posts are the way to go!
So what style of video should you use to get the most views and drive the most traffic to your content site?
One video strategy I’ve been using lately is what I like to call The 30 Second Teaser.
On average, most of our Facebook users watch a video posted on Facebook for 15-45 seconds.
That’s it! You have only 15-45 seconds to get their attention before they move on.
If your goal is to send people to your website or blog to get more leads and buyers, posting a 3-5 minute training video on Facebook (like most marketers did just a few months ago) is no longer effective. People no longer want long videos, they want quick messages or information.
Here’s what you should do instead…
The “30 Second Teaser”
When you create a short and engaging 30-Second Teaser Video, it increases curiosity and leaves your viewer no choice but to click on the link in your post that directs them to your blog!
Ready to create your own?
Here’s the best 4-Step Formula we’ve found for teaser videos on Facebook…
On Facebook, you have 5 Seconds Or Less to get your viewer hooked into wanting to know more before they keep scrolling through their News Feed, right on past your post.
One of the best ways to hook them into watching more of your video is to ask a question that digs deep into a problem they face or a benefit they want to accomplish.
Now before we go any further, you have to know who you are targeting for your teaser video.
Networker Marketers have a differ language than Affiliate Marketers. Online Marketers also have a different language. People seeking a business opportunity have their own language.
Know who want to attract is the key to the HOOK.
Examples:
“Want to know how you can (lose, recruit, get) ______ in _________ (time frame)?”
“Do you want more _______ (leads, reps, sales, customers)?”
“Have you ever wondered _______ (state problem, state benefit)?”
“Struggle with ________?”
“Are you looking for a great business opportunity to_______(generate cash, buy a new home, new car, travel, quit your job)
In a 30 second video you need to create authority with lightning speed.
Just simply state your name and your specialty.
Doing so allows your viewer to make a personal connection with you, and makes them curious about what you’re going to share with them next.
Again, know your target audience and what they are looking for.
Examples:
“Hey, I’m Bill and I help home business owners learn to generate more leads and bring in more customers by using video marketing.”
“Hi, I’m Bill and I teach people how to lose weight and live a healthy lifestyle by changing just two habits in their daily routine.”
“My name is Bill and I help the struggling network marketer by teaching them the concepts of Attraction Marketing”
This is where you tell them what training you’ve created, or you have on your site to help them solve the problem you posed at the beginning of the video and what that information has done for you.
Some MLM Companies have prepared videos you can use or you can use videos from any of the hundreds of Affiliate programs or a coaching video you did. A tip, by creating your own video, (good, bad doesn’t make any different) they get to see you and hear your story. This will identify you as an expert or go to person.
Example:
“I just finished editing a video that I posted on my blog covering a top-secret formula to create more customers by _____. This helped me increase my customers by ____ percent, and I know it can do the same for you. It’s not as hard as you might think.”
“I just created a coaching (training) video giving you my_____(3 steps, secrets, market strategy) on how to get more quality leads for your______(network marketing business, online business, affiliate business) you can do in under 30 minutes or less using nothing more than______(Facebook, Twitter, YouTube, Instagram).
The goal of this teaser video is NOT to educate…
It’s to direct someone over to your blog!
If you don’t tell them what to do next, the majority of people won’t take action.
Your goal for the “call to action” in this style of video is to be as direct and descriptive as possible.
Example:
“Click the link right here and you’ll be taken over to my latest blog post that digs deeper into how you can ___________ (restate your question from the beginning of your video). Click the link in this post now and I’ll see you over on my blog!”
This strategy is powerful and it’s perfectly optimized for social media.
By reaching out and addressing problems (even for 30 seconds), it makes your audience instantly feel more connected to you and predisposed to click your link and check out your website or blog!
Did you know that Facebook can tell you the top hours of the day that your fans are hanging out on Facebook?
Here’s a quick tip to make sure that your 30-Second Teaser Video is being shown organically to as many of your Facebook Fans as humanly possible—100% free.
- Step 1: Go to the Admin Panel on your Facebook Fan Page
- Step 2: Go to your Insights Tab
- Step 3: Click on Posts Tab
You’ll see a grid with the times of day your Facebook Fans are most active.
Upload and post (or schedule) your 30-Second Teaser Video during the peak hours your fans are on Facebook to get them to see your video.
Next I’ll show you the power of syndicating these videos…
The strategy I used to generate leads online
My hope is that after you read this article you’ll become a Chameleon Business Owner and adapt to the current online marketing environment by regularly creating these easy 30-Second Teaser Videos, just like I shared with you today.
And if you want to maximize your results and profitability…Here’s how you take your Facebook strategy into interstellar overdrive:
- Create 30-Second Teaser Videos, targeting your fans on Facebook
- Direct your viewers to a conversion-optimized post on your blog
- Retarget everyone who watches your video or clicks with your blog’s opt-in offer to build your list
Then just rinse and repeat!
That’s the exact process I’ve used to build my business over the past two and a half years.
And if you’d like a point-for-point tutorial on how to quickly and easily implement this “traffic ecosystem” with just $10 and 10 minutes per day…
Check out this 100% FREE traffic workshop hosted by none other than my friend Tim Erway, CEO of Elite Marketing Pro.
Whether you’re a seasoned pro looking for an immediate boost in traffic if you’re brand new to traffic generation and want to kick-start your success, this is for you.
It’s no secret that the best marketers are lifelong learners and fast action takers.
If you haven’t registered yet, what are you waiting for?
Just pick a time that works for you to attend Tim’s traffic workshop right here.
Cheers,
PS: Some people think they can’t do videos. I is very easy and you need nothing special. Maybe you feel you have a face for radio. That’s okay. Create a PowerPoint program. One of my students even put a cell phone overhead and created a video by drawing on paper, tearing it off and drawing on another. Very creative and effective. Click the Banner Below For Your FREE traffic workshop.
