Good presentation on the advantages of Affiliate Marketing
You joined a Network Marketing Company and your coaches or sponsor gave you a great presentation on the network marketing company, the products and the business opportunity. But not on how to solve your marketing problems.
Marketing is the key to growing any business.
If you don’t have a good marketing strategy, your wasting your time.
So if your networking marketing, your coach or your sponsor doesn’t have a strategy or doesn’t explain the marketing in their business opportunity….and
If this happens…change companies. Good companies, including network marketing companies should have excellent training.
Personally, I like affiliate marketing…WHY?
Affiliate Marketing is a great way to make money, have fun, work when you want and enjoy “living life without limits.”.
In fact, Affiliate Marketing is a great business model for making money online either part-time or full-time.
So if this is so promising why are people not making money with their business opportunity?
It’s really simple and doable with just a little understanding and help.
Let me tell you about my MLM, Network Marketing Experience and Why I quit Network Marketing
When I joined a popular MLM Company, my sponsor told me to “talk to everyone.” “Make a list and call them.” “Invite them to an opportunity meeting and we will sponsor them for you.”
If your in network marketing….does any of this sound familiar?
Let me ask you….so how are you doing? Is this working for you?
Be honest. If you’re like me it didn’t work. So I went from one company to another. I was looking for the “magic” “the golden ring” “the secret.”
I am here to tell you that there is no magic, no golden ring and no secret to becoming successful in Network Marketing. In fact any of the hundreds of MLM Companies are excellent to work with as long as you like the opportunity.
So what is the problem?
Let’s view the 5 most common problems with Network Marketing
- Lack of Qualified leads. Noticed I said Qualified Leads.
- Lack of Duplication or no professional coaching.
- Lack of Marketing Training.
- Lack of not knowing what to do next.
- Lack of money. No funded proposal to keep you in business.
How do you solve the Number 1 issue…Lack of qualified leads? Remember leads are the lifeblood of your business.
You have two options; “the 3 foot rule” anyone within 3 feet is a prospect…or….identify your perfect prospect and present your business opportunity.
It’s just that simple.
Now you’re saying, “if it’s that simple why are not more people not doing it?” And the answer is, “they are not coached property.”
You see I was told as many others, to make a list, contact the list, invite to a presentation, sponsor them, tell them to do the same.
Get them to a presentation
That does not work and never did. Over 90% of the people you talk to are not interested in your business opportunity. And what of the other 10%? Only 3% of them will become successful.
To solve the problem you need to find the 3% and believe me it is harder than you can imagine.
Why People Fail In Network Marketing… Lack of Duplication. All though these marketing systems are good and you can learn a lot and make a lot of money. The fact is they are not duplicable for your team. Your team is struggling to put people in the business and talking to friends and family is not working for them. Just like you were told to make a list “the 3 foot rule.” And most people will not do this.
Why People Fail In Network Marketing… Lack of Marketing Training. This is true for MLM or Network Marketing it’s a lack of Marketing training. Most people that join a MLM or Network Marketing Company are given the “party line.” Remember, make a list. And when that does not happen, they quit. Marketing is just that “marketing.” Knowing how to market is the key to success in Network Marketing. Most MLM Companies don’t know how to market successfully.
Why People Fail In Network Marketing… Not Knowing What To Do Next. You have now run out of friend and family. They began to avoid you and your stuck in what to do next. Your sponsor may be new and doesn’t know either. You’re instructed to create a flyer, post card, business cards and a host of other “gimmicks” to get someone to call or talk to you. You may be wearing a Button. Is that marketing? NO!
The Next Reason People Fail In Network Marketing… Lack Of Money. You’re not making money in your business opportunity because you don’t have enough people to talk to and a team to duplicate your efforts. Marketers tell you to build a list and monetize your list, which is correct, but you must learn HOW. Most network marketers runs out of money before they even make a dime.
I quit Network Marketing
I quit network marketing because of the lack of training, qualifications, trying to get people to join who have no interest.
A statement from a highly successful marketer: “To make money in network marketing, you need an army of people.”
I left network marketing and started affiliate marketing.
But affiliate marketing has some issues.
Solution To Your Affiliate Marketing Problems
If you think affiliate marketers don’t need an email list, think again. Nearly 81% of online shoppers in USA are likely to make a purchase as a result of a marketing email. So it’s no surprise that 94% of marketers consider email extremely important for their business and 87% of them plan to increase investment in email marketing in the next 12 months.
An email list solves some of your biggest affiliate and online marketing problems. Problems that can cost you thousands of dollars every year. Problems that literally stop your business from growing. Problems that drain motivation and force most newbies to quit affiliate marketing.
An email list solves all of them.
Another problem:
What good is an affiliate site if nobody clicks on your links to purchase the products you’re promoting?
Not getting enough clicks is one of the biggest concerns of most affiliate marketers (especially newbies).
An email list solves this problem in a number of ways.
First of all, your subscribers know you and trust you to a certain extent. So when you send them a product offer, they’re more likely to explore it as compared to an offer by a complete stranger. Which is probably why email marketing has an ROI of $44 for every $1 spent.
Here’s a third problem:
The more you know about your audience, the better you can serve them (and your business).
When you understand the problems, the needs, and the burning questions of your potential customers, you can create the right content for them when promoting your affiliate offers.
Once they have a clear picture, of your product or services and how you will solve the issues, they are willing to purchase your product or if your a member of a affiliate company they will be willing to join.
The moment they do that, money starts rolling in.
Because that’s what business is all about – fulfilling the needs of your target market in a profitable way.
How To Solve Your Affiliate Marketing Problems
One of the affiliate marketing challenges to overcome is that affiliates can no longer just promote anything and everything they find. They must know their target audience.
It’s now about being strategic, creative, and above all else, relevant.
The affiliates that are doing well with affiliate marketing are the ones that can connect with their target audience in a way that is authentic and relatable.
If you can do this, you will be successful as an affiliate marketer.
What Role Does Influencer Marketing Play in This?
While the word influencer conjures up thoughts of social media celebrities with millions of followers, the truth is that anyone can be an influencer – without all the perceived downsides.
This means that there are opportunities for affiliate marketers at all levels to succeed.
However, it’s important to remember that not all influencers are created equal, and the path to becoming an influencer in your niche isn’t always straightforward.
It takes time, energy, and dedication to build a following and make an impact.
Here are some key ideas to get started with if you want to pursue influencer marketing.
Find The Right Platform
There are a lot of social media platforms out there, and not all are well suited for every type of affiliate promotion. Some, like Snapchat, have a very young user base, while others, like LinkedIn, are used primarily for business networking.
To be successful with influencer marketing, you need to identify the platform where your target audience is most active. This is the platform on which you should focus your efforts.
Develop A Strategy
Once you know which platform you’re going to focus on, it’s time to develop a plan.
Consider these questions:
- What kind of content are you going to create?
- Who are you going to target?
- What kind of call to action are you going to use?
These are all critical questions that need to be answered before creating content.
– Create High-Quality Content
This should go without saying, but it’s essential to emphasize this point. The content you create as an influencer promoting affiliate products needs to be high quality if you want people to take you seriously.
If you’re writing content, it needs to be well researched, well written, and informative. It also needs to be entertaining and engaging. If your content is boring, no one will want to read it, let alone follow you.
The same applies to any other type of content you create.
– Be Consistent
One of the most important things you can do as an affiliate marketer seeking to influence people is to be consistent. This means posting regularly and keeping your audience engaged.
If you only post once in a while, people will forget about you, and you’re not going to build up a following that listens to what you have to say.
– Engage With Your Audience
Once people start consuming your content, engaging with them is essential. Answer their questions, respond to their comments, and start a dialogue. The more engaged you are with your audience, the more likely they will become loyal followers.
– Analyze Your Results
Finally, it’s crucial to analyze them regularly. This will help you understand what’s working and what’s not so that you can adjust your strategy accordingly.
Affiliate Marketing Problems Solved
With new times come new challenges, and the affiliate marketing industry is no exception.
The good news is that these challenges also present opportunities for those willing to take them on.
The bad news is that those still relying on the same old strategies and tactics will be left behind.
If you want to stay ahead of the curve, always be on the lookout for new trends and challenges to adjust your affiliate strategy accordingly!
Affiliate Marketing is not complicated. I really is quite easy. I adopted the phase: Failure is not an option.
Follow basic marketing rules, use the tools the Affiliate Company has to offer and add tools to grow your knowledge. Knowledge is powerful and can not be taken away.
Find a mentor and be coachable and you will find success in your business.
Thank’s for listening,
About Bill Fletcher;
Bill Fletcher is a marketing expert and coach in the use of Social Media Marketing, Network Marketing and Affiliate Marketing. Based in the MidWest, he is the CEO and founder of Planning-4-Success, Master Marketing University and RiteBusiness. Bill main focus is helping home based business owners understand trends in marketing.
