MLM Attraction Marketing

You have an MLM business and you need prospects in order to grow your business…right?  Well to help you with your recruiting, not everyone you meet is a prospect.  Contrary to what your up-line or your MLM Company maybe telling you, Not Everyone Is A Prospect.  Does that shock you?  Well it shouldn’t.  You see not everyone is cutout to be an entrepreneur.  Not everyone is cutout for network marketing.

I Learned This The Hard Way

10 Mindsets For Network Marketing Success

Network Marketing Success

Probably like you I was told to make a list of everyone I knew.  The postman, my barber, my next door neighbor, my insurance agent and the list goes on.  I was told to make a list of all my friends, college mates, high school mates anyone I have met recently.  Then make a list of my family, mom, dad, brothers, sisters, aunts, uncles, cousins, in laws and more.  Make a list of 100 people and then start to contact them about my new home based business opportunity.

Excited about my new business, I got to work and went down my list picking those who would make a good partner in my business.  I even started to recruit, people in grocery stores, hanging out around Wal-Mart, Target, McDonalds and a host of other places to meet people.  My up-line and his up-line told me to talks to everyone.  I even walked the mall handing out flyers, people at the food court, store clerks and anyone coming in and going out of the mall.

I went to Denny’s and IHop and Applebee’s, Chili’s and Buffalo Wild Wings.

To my surprise not only did I get FAT, I got a lot of NO’s and angry looks.  I wasn’t told that.  All I saw was people begging to join me and making money.

My friends started to avoid me, my dad told me get a job and stop this nonsense.  My girlfriend at the time became a “friend.”  My brother and sister would hold their hand up as to say “stop.”  I haven’t talked to my cousin for years.

By this time my up-line quit and his up-line had quit.  After 5 mouths I had 3 customers and one person in my organization.   Let me correct that…my 3 customers were mom, my aunt and my sister-in-law.  I was selling maybe $250 of products. My recruit?  My recruit was nowhere to be found.

Rough beginning, wouldn’t you agree?

I like network marketing.  Where else can you start a business with low cost and the possibility of earning real money.

I met a fellow by the name of Mike Dillard.  Mike was making a ton of money.  He wrote a training manual called Magnetic Sponsoring.  Magnetic Sponsoring is unlike anything you’ve ever seen or read before when it comes to building a network marketing or MLM business.  After reading the manual, I discovered I was doing it all wrong.  What I found out was that 95% of the people you talk to will not join you in your business.

I also found out that if you market to everyone you market to no-one.   You need to define your target market and market to only that target market.  And this market consists of only two types of people.

  • Those who are in network marketing.
  • Those who are looking to start a network marketing business.

Two types and only two types.  List making is Okay to get started but your list is not where you will build your business.

Then Mike went into Attraction Marketing.

MLM Attraction Marketing

An attraction marketing system turns the world of traditional marketing on its head.  This is modern marketing and not the old style push marketing taught by many MLM Companies.

Old School Marketing

Old School Marketing

Traditionally, if people want to sell products to the public, they need to go out and find people to sell to. This could mean hours of cold calling or trudging the streets and beating the bushes for leads and prospects.  That’s exactly what I was doing.

It could also mean spending a lot of time, money and energy creating a series of paid advertisements and other promotions – just to get the word out.

Think of a billboard.  A billboard is nothing more than an ad trying to sell you something.  The billboard doesn’t know you, who you are, your wants, your desires or your goals.  It’s just a Billboard.

But unlike traditional PUSH marketing, Attraction Marketing is based on the principle of making it easy for the people who are currently in the market to purchase your product or service to find you and buy from you.

Notice the difference?

Traditional old school selling is YOU approaching people asking them if they have an interest in buying what you have to offer.  A good Attraction Marketing system seeks to attract people who are already in the market to come take a look at what you have to offer, being it a product they want or a business opportunity you have to show.

MLM Attraction Marketing

This is the perfect style of marketing for anyone in the network marketing or multi level marketing.  By reducing the amount of time you spend chasing new business, it increases the amount of time you have to promote your products and attract

People like to buy

People like to buy

people to you…”Attraction Marketing.”  The great thing is that the people you attract will not only be those wanting to buy your products; they will also want to benefit from your success and join your network marketing business opportunity.

Traditional selling techniques tend to lose sight of one very simple but important fact; people don’t like to be “sold” however, people do like to buy. With mlm attraction marketing the idea is to take the desire to buy… which already exists… and fulfill that desire by giving the customer what they want.

No matter how reliant we are on the Internet and no matter how much advertising we are bombarded with, one simple truth remains; people buy from people. This means that figuratively speaking, you need to become your brand.

Bottom line – if you want to take your business to the next level fast – start selling YOU. Start attracting people by leading with value first, make a connection, and then… if there is a win-win to be found… share your business opportunity.

MLM Attraction Marketing System

As a network marketer you can use attraction marketing techniques to increase your network of marketers because there is an almost endless supply of individuals in the world looking for a business opportunity or a way to make extra money either part-time or full-time.

Plus there are many more already in a network marketing business which is not working for them. These “frustrated networkers” are your target market.

But remember, leading with your business opportunity and telling them how wonderful it is would be if they joined your team will not work. This is “SELLING” and people do not like to be sold. That is just a traditional hard sell taught by many old school network marketers.

Instead you need to help them unearth a problem they have for which you can offer a solution or advice.  Lead with value… first and foremost… then establish and maintain a relationship.  Solve a problem!

In other words, you need to show them what they are missing by being the person they want to be: successful, respected, and a leader.

Implementing an MLM attraction marketing system is not hard, but may require a mindset change for some people. Rather than trying to figure it out on your own, you can save time and use an already proven system such as Elite Marketing Pro and Attraction Marketing with a 10-Day Online Recruiting Bootcamp.  It’s time to become the professional business person you want to be, and attract all the business you need… and more!

MLM Attraction Marketing is the only way to go if your are really serious in building your home based business.  Save time, energy and money while reducing your frustration.  It is a fact that network marketers using Attraction Marketing are a lot more successful.

To your success,

Bill Fletcher

 

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PS:  Did you sponsor 10 people in your business opportunity this week?  Many did and they used the power of Attraction Marketing.  It’s now your turn to learn Attraction Marketing and begin to sponsor people in your business.  Click the Button Below and begin your journey to success.  Click The Button Below.

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About The Author

Bill

Bill Fletcher is a marketing professional and Business Coach. My goal is to help anyone who is interested in building a home base business through a systematic approach to success. Planning-4-Success will guide you with the help of some of the best coaching program available anywhere. We train you with the best professional in all categories of business building and success management.